Amazon Announces Save the Children Christmas Jumper Day Collaboration

Amazon announced that Amazon Fashion UK will collaborate with Save the Children for their annual Christmas Jumper Day, taking place on Friday the 14th of December 2018.

The Amazon Fashion UK Christmas Jumper Store will be live from 1st November until the 31st December. For every eligible Christmas Jumper [or Christmas clothing/accessory] purchased from the Christmas Jumper Store on and during this period, Amazon will donate 20% of the net purchase price to Save the Children. For customers that decide to make a last minute purchase and join in the festivities, a selection of Christmas jumpers [and Christmas clothing/accessory] will also be available via the Amazon Prime Now app for Prime members in Birmingham, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Portsmouth and Sheffield. With Prime Now, Prime members can choose from delivery within one hour of ordering for £7.99, or delivery within a two-hour or same-day delivery slot at no extra charge, between 8am and 10pm.

Susan Saideman, Vice President for Amazon Fashion Europe said, “Save the Children is a truly noble charity which really transforms children’s lives and their future.  Their Christmas Jumper Day is a brilliant and fun initiative we are proud and excited to be a part of this year. Customers will be able to find both novelty and classic versions available from our Christmas Jumper Store, whatever your style may be!”

Christmas Jumper Day is an annual fundraising event, with all the money raised going towards ‘Save the Children’s’ vital work saving children and changing futures. On Friday 14th December millions of people in offices and schools across the UK will wear their most festive Christmas jumper, donate £2 and help change children’s lives.

Claire Rowney, Executive Director of Fundraising & Marketing at Save the Children said, “We’re thrilled that Amazon Fashion is supporting this year’s Christmas Jumper Day. The Christmas Jumper Store is the perfect place to find your festive knit ready for the big day on Friday 14th December. The 20% donation from each jumper means that together we can do whatever it takes to make sure children survive, get protection when they’re in danger, and have a chance to learn.”


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