Amazon’s You Buy. We Donate campaign is returning to help end hygiene poverty in the UK.
From now until 12 November, for every two eligible products purchased by customers on Amazon.co.uk, Amazon and its supplier partners—including Colgate, Johnson & Johnson, Neutrogena, and Sanex—will donate a third item at no additional cost to shoppers via the Multibank charity.
The initiative launched in January 2025 and saw more than 200,000 hygiene essentials donated to Multibanks across the UK in its first run.
Eugenie Teasley, Amazon UK’s Head of Impact, said: “Our customers were overwhelmingly supportive of our first You Buy. We Donate campaign earlier this year and as winter draws closer and families face increasingly difficult times, we wanted to team up once again with our partners in support of The Multibank in London and across the UK.
“The You Buy. We Donate campaign offers Amazon customers the opportunity to make a huge difference to the lives of families in need while buying their everyday essential items.”
How can I take part in ‘You Buy. We Donate’?
Hygiene poverty remains a critical issue in the UK, with Amazon-commissioned research showing 20% of UK adults are worried about being able to afford basic hygiene products.
The You Buy. We Donate campaign is part of the company’s wider mission to help tackle poverty across the UK. For every two eligible personal care or household products you buy on Amazon.co.uk, Amazon and its supplier partners will donate a third item to a Multibank at no additional cost to you.
While shopping, look out for the ‘You Buy. We Donate’ link on the product page. This link will take you to the You Buy. We Donate landing page, where you can find more details and a list of eligible products.
What is a Multibank?
A Multibank is a clothes, bedding, baby, and hygiene bank all rolled into one. The idea is simple: companies have surplus goods, while local charities and care professionals know the people who need them. Amazon’s Multibank network connects the two to reduce the effects of poverty while contributing to a more circular economy.
Former UK Prime Minister Gordon Brown co-founded The Multibank after he saw firsthand the severe poverty and deprivation affecting his local community in Fife, Scotland. Six Multibanks now operate across the UK, including in the West Midlands and Manchester, and they have provided more than 12 million essential items to over 800,000 families nationwide to date.
Which brands are involved in Amazon’s ‘You Buy. We Donate’ campaign?
Brands participating in You Buy. We Donate include Colgate, Sanex, Palmolive, Listerine, Neutrogena, Johnson & Johnson, Johnson Baby, Aveeno and Aveeno Baby, Mama Bear, OGX, and by Amazon.
Transport logistics specialists Palletline will provide free logistics support, handling the storage and distribution of donations to Multibank regional hubs across the UK, with Amazon providing additional transportation routes.
