American Eagle announces its continued partnership with Rock the Vote through the launch of a limited-edition t-shirt collection, featuring four customer designs. A nationwide contest asked customers to create an original artwork that inspires them to speak up and make their voice heard. Designs by Nicole Fleisher, Kahlia Shearer, Alessandra Angiello and Hayley Fitzsimmons were chosen to be to be sold online at www.ae.com and in 262 American Eagle stores across the country beginning September 28. One hundred percent of sales will support Rock the Vote’s nonpartisan mission to build the political power of young people.
“Our customers are the future of our country and American Eagle is committed to empowering youth to make their voice heard, while providing them with a platform for self-expression,” said Chad Kessler, American Eagle Global Brand President. “Our continued partnership with Rock the Vote ensures that American Eagle is doing its part to highlight the importance of voter education and registration.”
In addition to the exclusive AE x Rock the Vote t-shirt collaboration, the brand also is sponsoring Democracy Class in more than 2,000 schools across the country. Created by Rock the Vote, Democracy Class is a free curriculum that educates high school students about the importance and history of voting and pre-registers and registers them to vote.
“The innovative work American Eagle is doing through their continued partnership with Rock the Vote plays a pivotal role in ensuring that youth across the nation engage in our electoral process not only in the upcoming consequential midterm elections, but long into the future,” said Carolyn DeWitt, Rock the Vote President and Executive Director. “American Eagle’s constant commitment to the youth vote and to making sure America’s youth understand the history and importance of voting is fundamental and inspiring.”
American Eagle encourages customers to register to vote at www.ae.com/rockthevote. Support of the Rock the Vote initiative is an extension of the #AExME campaign, which features real customers styling themselves in their own spaces, and celebrates the freedom, individuality and difference in today’s youth culture. Follow along @americaneagle and #AExME on social, and www.ae.com/aexme.