As temperatures have plunged to record levels and winter continues, American Humane and the Out of Home Advertising Association of America (OAAA) are launching a campaign to remind the public of the thousands of animals in need and encourage support for American Humane programs established to help in times of crises.
American Humane, founded in 1877, is committed to helping ensure the safety, welfare and well-being of animals, and has been first to serve those in need.
Robin Ganzert, Ph.D., American Humane President and CEO, said, “Already this year we’ve seen pets suffer in subzero temperatures, and the need will continue throughout the year when weather disasters strike. Animals across the country need our support.”
The national We Need Them. They Need Us. campaign
focuses on the people-animal bond. Public Service ads, featuring
American Humane rescue and service dog programs, will be seen on donated
out of home (OOH) advertising assets across the country, including
billboards, bus shelters, and placed-based locations.
“This public service campaign perfectly captures the undeniable bond between people and animals,” said OAAA President & CEO Nancy Fletcher. “The OOH industry is excited to help spread the word about support for programs to help these animals in times of need.”
added, “This national campaign is a powerful reminder that we all play a
part in building a more humane world for animals and for ourselves. We
thank OAAA members for helping spread this message across the United States and their commitment to the cause.”
American Humane turns charitable donations into effective action. More than 91 cents of every dollar spent goes into life-changing, life-saving programs, earning it the highest, four-star rating by Charity Navigator.