Tag: OAAA

Emma Grede to Headline 2026 OOH Media Conference as OAAA Brings Global Brand Power to Dallas

Stuart Mitchell

As brands navigate an increasingly automated and fragmented media environment, the Out of Home Advertising Association of America (OAAA) is bringing together the leaders shaping modern brand power. OAAA today announced additions to an already powerhouse lineup for the 2026 OOH Media Conference, taking place May 11–13, 2026, in Dallas, featuring founder and serial entrepreneur Emma Grede and FIFA World Cup 26 Dallas Chief Marketing Officer Noelle LeVeaux, and a special live performance from the iconic Dallas Cowboys Cheerleaders. Centered on the theme “The Human Medium,” this year’s conference will…

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OAAA Releases Updated OpenOOH Taxonomy To Advance Industry Standardization & Transparency

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated OpenOOH venue taxonomy, developed to bring greater transparency, clarity, and consistency to digital out of home (DOOH) buying and selling. The update responds directly to market demand for standardized venue definitions that support transacting DOOH at scale. As OOH continues to play a more influential role in the modern advertising mix, the enhanced taxonomy is designed to integrate seamlessly with the planning, buying, and measurement…

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OAAA Announces Call for Entries for 2026 Future Leaders Program

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today announced applications are now open for its 2026 Future Leaders Program, inviting emerging professionals to apply to shape the future of OOH advertising. Up to ten selected applicants will receive a sponsored trip to the 2026 OOH Media Conference, taking place May 11–13 in Dallas, Texas.  “Out of home has always been powered by people, and if we want a strong future for OOH, we have to invest…

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OAAA Announces Exciting Evolution of the OBIE Awards and Introduces the OAAA Honors Circle

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) recently announced a significant evolution of the OBIE Awards, the industry’s most storied creative honor. Beginning in 2026, the OBIE Awards will transition to a standalone event taking place in October in New York City, long considered the epicenter of the advertising industry. Hosting the OBIEs in New York makes the celebration more accessible to the broader advertising community and reflects OAAA’s commitment to elevating and expanding recognition of the best creative work in the medium. For more than 80 years,…

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OAAA and Industry Leaders Launch First-Ever Transparency Pledge to Underscore High Levels of Trust in Programmatic Out of Home Advertising

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), together with leading programmatic platforms including Broadsign, Perion, Place Exchange, VIOOH, Vistar Media today introduced the OAAA Programmatic OOH Transparency Pledge, a unified set of principles designed to highlight the high standards that programmatic OOH adheres to and ensure trust and clarity in every transaction. Drawing inspiration from the IAB’s Quality Assurance Guidelines (QAG), the pledge formalizes OOH’s long-standing reputation as a high-integrity, brand-safe medium. It sets shared expectations for buyers, agencies, platforms, and media owners, prohibiting hidden practices and giving…

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