OAAA | Ethical Marketing News

OAAA Announces Exciting Evolution of the OBIE Awards and Introduces the OAAA Honors Circle

January 9, 2026December 13, 2025 Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) recently announced a significant evolution of the OBIE Awards, the industry’s most storied creative honor. Beginning in 2026, the OBIE Awards will transition to a standalone event taking place in October in New York City, long considered the epicenter of the advertising industry. Hosting the OBIEs in New York makes the celebration more accessible to the broader advertising community and reflects OAAA’s commitment to elevating and expanding recognition of the best creative work in the medium. For more than 80 years,…

OAAA and Industry Leaders Launch First-Ever Transparency Pledge to Underscore High Levels of Trust in Programmatic Out of Home Advertising

November 30, 2025November 8, 2025 Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), together with leading programmatic platforms including Broadsign, Perion, Place Exchange, VIOOH, Vistar Media today introduced the OAAA Programmatic OOH Transparency Pledge, a unified set of principles designed to highlight the high standards that programmatic OOH adheres to and ensure trust and clarity in every transaction. Drawing inspiration from the IAB’s Quality Assurance Guidelines (QAG), the pledge formalizes OOH’s long-standing reputation as a high-integrity, brand-safe medium. It sets shared expectations for buyers, agencies, platforms, and media owners, prohibiting hidden practices and giving…

The Future of Marketing To Take Center Stage at OAAA’s 2026 OOH Media Conference

November 13, 2025October 18, 2025 Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) have announced that registration is officially open for the 2026 OOH Media Conference, the largest gathering of the out of home (OOH) advertising industry, taking place May 11–13, 2026, in Dallas, Texas. This year’s conference, themed “The Human Medium,” will showcase how OOH sparks genuine human moments that lead to meaningful connections, whether it’s the billboard you pass on your daily commute or the mural that becomes a neighborhood landmark. As the fastest-growing traditional media channel in the U.S., OOH stands…

OAAA Expands Agency and Brand Councils with New Distinguished Leaders

September 24, 2025September 6, 2025 Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) is adding fresh perspectives to its Agency and Brand Councils, uniting some of the industry’s most forward-thinking and strategic minds to shape the next chapter of out of home (OOH) advertising. Formed earlier this year, the Agency Council brings senior agency leaders into direct conversation with the OOH community, creating a space to tackle shifting media habits, new technologies, and evolving brand priorities. New members of the Agency Council include: A.J. Storinge, EVP, Global Managing Partner, Client Leader, UM Ellie Bamford,…

OAAA Announces 2025 Local Case Study Award Winners, Celebrating Innovative Campaigns in OOH Advertising

June 1, 2025May 10, 2025 Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) proudly announced the winners of the 2025 Local Case Study Awards this week during its annual Media Conference in Boston. The awards honor campaigns that effectively harnessed out of home (OOH) advertising to drive business success, showcasing exceptional creativity, strategic audience targeting, and measurable impact across the OOH landscape. Since its inception, the OAAA/Geopath Local Case Study Awards have honored OOH’s power to fuel business growth and deliver real-world results. This year’s competition showcased a diverse range of innovative campaigns across…