Tag: OAAA

OAAA Releases New Guide to Help Marketers Navigate the Growing Relevance of Moving and Dynamic Media

Stuart Mitchell

New whitepaper explores the formats, measurement capabilities, and planning opportunities driving the next evolution of out of home advertising The Out of Home Advertising Association of America (OAAA) today released the Strategic Guide to Moving & Dynamic OOH Media, a new industry resource examining the growing impact of transit media, rideshare advertising, vehicle wraps, mobile billboards, waterway media, and other moving formats that connect brands with consumers as they commute, shop, travel, and engage with their communities. As consumers spend more time on the move and advertisers seek new ways…

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OOH Industry Advances Effort to Modernize Audience Measurement and Selects Ipsos for Pilot Program

Stuart Mitchell

Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), recently announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with the development of a next-generation measurement platform. Ipsos has been selected to support an industry pilot launching in the second half of 2026. The pilot is part of a coordinated industry effort to modernize OOH audience measurement for today’s evolving advertising marketplace. Led by the executive committees of Geopath and OAAA, the initiative reflects a broad commitment across the OOH…

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Out of Home Advertising Revenue Reaches Record $9.46 Billion

Stuart Mitchell

Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters, according to newly released data from the Out of Home Advertising Association of America (OAAA). Momentum accelerated in the fourth quarter, with revenue increasing 4.8% compared to the same period in 2024, signaling continued advertiser confidence and sustained demand for the medium. Digital out of home (DOOH) remained a key driver of industry growth, accounting for 36.3% of total OOH revenue and increasing 10.5%…

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OAAA Opens Call for Entries for the 2026 OBIE Awards

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) have announced the official call for entries for the 2026 OBIE Awards, the most prestigious creative honor in out-of-home advertising. This year’s ceremony will take place on October 15, 2026, at The Museum of Modern Art in New York City, bringing the industry’s top brands, agencies, media owners, and creative leaders together in the global capital of advertising and culture. For 84 years, the OBIE Awards have celebrated the boldest ideas in out of home — work that transforms streets into…

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OAAA’s Independents Summit to Spotlight AI, Measurement, and M&A at 2026 OOH Media Conference

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) has announced the return of the Independents Summit, kicking off the 2026 OOH Media Conference for its second year.  Designed specifically for Independent OOH companies, the Summit brings together local and regional companies for a focused afternoon centered on growth, innovation, and collaboration. Developed in partnership with OAAA’s Independent Advisory Council, the Independents Summit features expert-led discussions and interactive sessions tailored to the realities of operating in today’s evolving local media landscape. The program is built to foster candid dialogue, practical…

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