Tag: OAAA

OOH Industry Advances Effort to Modernize Audience Measurement and Selects Ipsos for Pilot Program

Stuart Mitchell

Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), recently announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with the development of a next-generation measurement platform. Ipsos has been selected to support an industry pilot launching in the second half of 2026. The pilot is part of a coordinated industry effort to modernize OOH audience measurement for today’s evolving advertising marketplace. Led by the executive committees of Geopath and OAAA, the initiative reflects a broad commitment across the OOH…

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Out of Home Advertising Revenue Reaches Record $9.46 Billion

Stuart Mitchell

Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters, according to newly released data from the Out of Home Advertising Association of America (OAAA). Momentum accelerated in the fourth quarter, with revenue increasing 4.8% compared to the same period in 2024, signaling continued advertiser confidence and sustained demand for the medium. Digital out of home (DOOH) remained a key driver of industry growth, accounting for 36.3% of total OOH revenue and increasing 10.5%…

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OAAA Opens Call for Entries for the 2026 OBIE Awards

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) have announced the official call for entries for the 2026 OBIE Awards, the most prestigious creative honor in out-of-home advertising. This year’s ceremony will take place on October 15, 2026, at The Museum of Modern Art in New York City, bringing the industry’s top brands, agencies, media owners, and creative leaders together in the global capital of advertising and culture. For 84 years, the OBIE Awards have celebrated the boldest ideas in out of home — work that transforms streets into…

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OAAA’s Independents Summit to Spotlight AI, Measurement, and M&A at 2026 OOH Media Conference

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) has announced the return of the Independents Summit, kicking off the 2026 OOH Media Conference for its second year.  Designed specifically for Independent OOH companies, the Summit brings together local and regional companies for a focused afternoon centered on growth, innovation, and collaboration. Developed in partnership with OAAA’s Independent Advisory Council, the Independents Summit features expert-led discussions and interactive sessions tailored to the realities of operating in today’s evolving local media landscape. The program is built to foster candid dialogue, practical…

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Emma Grede to Headline 2026 OOH Media Conference as OAAA Brings Global Brand Power to Dallas

Stuart Mitchell

As brands navigate an increasingly automated and fragmented media environment, the Out of Home Advertising Association of America (OAAA) is bringing together the leaders shaping modern brand power. OAAA today announced additions to an already powerhouse lineup for the 2026 OOH Media Conference, taking place May 11–13, 2026, in Dallas, featuring founder and serial entrepreneur Emma Grede and FIFA World Cup 26 Dallas Chief Marketing Officer Noelle LeVeaux, and a special live performance from the iconic Dallas Cowboys Cheerleaders. Centered on the theme “The Human Medium,” this year’s conference will…

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