Tag: OAAA

Out of Home Advertising Drives Significant ROI Gains Through Incremental Budget Reallocation

Stuart Mitchell

A new study released by the Out of Home Advertising Association of America (OAAA) finds that slight reallocations of existing media budgets to Out of Home (OOH) advertising can lead to substantial gains in return on ad spend (ROAS) and key brand metrics. “These findings reveal the powerful role OOH plays in the current media mix and demonstrate that OOH has been an under-invested media channel,” said Anna Bager, President and CEO of OAAA. “OOH performs well throughout the consumer funnel, and the analysis shows how brands can leverage that power by…

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OAAA Reveals Winners Of 82nd Annual OBIE Awards, Dunkin’ Named As Newest Obie Hall Of Fame Inductee

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of the 82nd annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence, shining a light on the most creative and innovative work across the out of home space and signaling the future for the industry. The OBIE Awards were co-hosted by OAAA’s EVP of Strategy & Growth Jeff Jan and Digital Prophet & Industry Luminary…

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OAAA And OOH UNITED Launch Inaugural Future Leaders Program To Support Next-Gen OOH Leaders

Stuart Mitchell

The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, and OOH UNITED, the industry-wide diversity, equity, and inclusion (DEI) initiative, announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May 1 in Carlsbad, California, and assume pivotal roles within OOH UNITED to support the development of the next generation of leaders. “As we…

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OAAA Launches 2024 OBIE Awards Call for Entries

Stuart Mitchell

From strikingly simple creative to cutting-edge executions, the moment has arrived for you to submit your best out of home (OOH) designs for the 2024 OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: showcasing the most innovative and impactful campaigns of the year that signal the future for the OOH industry.  New categories this year: 3D Anamorphic Digital Holographic & Projection Healthcare Murals Local We’ve also launched the inaugural Student OBIE Awards aimed at identifying the next generation of OOH designers.…

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US Out of Home Advertising Continues 2023 Growth with 2.2% Increase in Q2

Stuart Mitchell

Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Despite ongoing economic uncertainties, the second quarter was the second highest in volume in the history of OOH. Digital OOH, which accounted for over 33 percent of sales, increased 12.9 percent from a year ago. The Transit category generated the greatest quarterly growth over the second quarter of 2022, increasing by 7.7…

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