American Humane and OAAA Launch National Out of Home Ad Campaign on Caring for Animals in Need

As temperatures have plunged to record levels and winter continues, American Humane and the Out of Home Advertising Association of America (OAAA) are launching a campaign to remind the public of the thousands of animals in need and encourage support for American Humane programs established to help in times of crises. American Humane, founded in 1877, is committed to helping ensure the safety, welfare and well-being of animals, and has been first to serve those in need. Robin Ganzert, Ph.D., American Humane President and CEO, said, “Already this year we’ve seen…

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National Geographic and OAAA launch endangered species campaign

On the 19th May, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. Organized by OAAA, the extensive campaign launched on digital billboards across Times Square and other major U.S. cities on the 19th May, and continues throughout the summer across a range of billboards and other OOH (out of home) formats donated by OAAA members from across…

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