Tag: OAAA

The Out of Home Advertising Association of America (OAAA) is adding fresh perspectives to its Agency and Brand Councils, uniting some of the industry’s most forward-thinking and strategic minds to shape the next chapter of out of home (OOH) advertising. Formed earlier this year, the Agency Council brings senior agency leaders into direct conversation with the OOH community, creating a space to tackle shifting media habits, new technologies, and evolving brand priorities. New members of the Agency Council include: A.J. Storinge, EVP, Global Managing Partner, Client Leader, UM Ellie Bamford,…

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The Out of Home Advertising Association of America (OAAA) proudly announced the winners of the 2025 Local Case Study Awards this week during its annual Media Conference in Boston. The awards honor campaigns that effectively harnessed out of home (OOH) advertising to drive business success, showcasing exceptional creativity, strategic audience targeting, and measurable impact across the OOH landscape. Since its inception, the OAAA/Geopath Local Case Study Awards have honored OOH’s power to fuel business growth and deliver real-world results. This year’s competition showcased a diverse range of innovative campaigns across…

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Coming off a record-breaking year for out of home (OOH) advertising, the Out of Home Advertising Association of America (OAAA) is sharpening its focus on long-term growth, operational excellence, and deeper member value. As part of this strategy, OAAA announced today that Greg Ald is joining the organization as SVP, Revenue, Growth, and Membership, a newly created leadership position designed to strengthen the organization’s impact and better serve the evolving needs of the industry. He will report to Chief Operating Officer Patrick Dolan and will be responsible for leading OAAA’s…

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The Out of Home Advertising Association of America (OAAA) is excited to announce the 2025 Future Leaders Program delegates—10 talented emerging professionals who will have an unparalleled opportunity to advance their careers in the OOH industry. Now in its second year, this program is a key initiative of OAAA’s OOH UNITED committee, dedicated to championing diversity and fostering the growth of the next generation of out of home professionals. Future Leaders delegates will receive a sponsored trip to the 2025 OOH Media Conference in Boston, where they will connect with…

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