Tag: OAAA

OAAA Appoints Ad Industry Champion Julie Thompson as EVP & CMO to Elevate and Amplify the OOH Industry

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry, has appointed Julie Thompson as Executive Vice President and Chief Marketing Officer. She will report to OAAA President & CEO Anna Bager. To match OAAA’s capabilities with the growing demands of its members and the expanding marketplace, Bager is also promoting two key talents focused on industry growth and marketing: Jeff Jan has been elevated to Executive Vice President of Strategy & Growth, and Kate Scanlan has been promoted to Senior…

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USO, Clear Channel Outdoor Nationwide Digital Billboard Campaign Inspires American Support for Military Service Members & Families

Stuart Mitchell

During May, Clear Channel Outdoor Americas (CCOA), the Out of Home Advertising Association of America (OAAA) and the United Service Organizations (USO)—America’s leading nonprofit organization supporting service members and their families—are running a nationwide digital billboard campaign encouraging civilians to support the U.S. military community. “It is our patriotic duty to support service members and their families,” said Chief Development and Marketing Officer of the USO, Brian Cowart. “Our nation’s security and the freedoms we enjoy are because of the continued sacrifice and service of so many men and women…

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Over Two-Thirds of Shoppers Notice OOH Ads Enroute to Retailers, According to Research from OAAA & Morning Consult

Stuart Mitchell

New research shows that out of home (OOH) advertising is capturing the attention of U.S. adults whenever they are heading to a store. Over two-thirds (68%) say that they notice OOH ads while enroute to retailers and the same number state that they notice those very close to or right outside a store. Multicultural consumers are even more likely to notice OOH while on shopping excursions (Black: 78%, Hispanic: 76%, Asian: 73%). These are some of the key findings from “OOH Impact: Retail & Influencer Marketing,” a survey from the…

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OAAA & Geopath Announce 2023 OOH Local Case Study Award Winners

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this week. Since 2016, OAAA and Geopath have honored OOH campaigns that inspire consumers to make a quantifiable impact on local businesses. The Local Case Study Awards are proof that OOH is consistently being used as a strategic media element, and this year’s highly competitive contest generated over 90 entries. The 2023 contest winners, representing a broad array…

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FOARE Is Now Accepting 2023-2024 Scholarship Applications

Stuart Mitchell

The OAAA and the Foundation for Out of Home Advertising Research and Education (FOARE) are pleased to announce applications for the annual FOARE Scholarships for the 2023-2024 academic year are now being accepted. Since the scholarship program’s inception in 2001, 205 students have received scholarships to pursue a degree in a wide range of fields ranging from business and marketing to the medical sciences. This year, 13 scholarships will be awarded in the amount of $5,000 each. The Foundation will award five general scholarships; the Allman Family Business Development, Marketing,…

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