AT&T ‘Turns Up The Love’ with Unprecedented Multi-Year Commitment to Support The Trevor Project and $1 Million Donation

As a longtime supporter of the LGBTQ community, AT&T is proud to announce a $1 million donation and multi-year initiative with The Trevor Project, the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people.

AT&T’s $1 million contribution is the single largest in The Trevor Project’s 20-year history.  It will help modernize and transform The Trevor Project’s proven suicide prevention capabilities and help them serve 4x LGBTQ youth via their digital platforms as previously possible. This means even more LGBTQ youth experiencing a crisis will be able to reach trained and caring crisis counselors.

In addition to the $1M contribution, AT&T will support the groundbreaking life-saving initiative with more than $675,000 worth of AT&T products and services as well as technology & connectivity expertise. AT&T will also recruit employee volunteers to further support the life-saving work of The Trevor Project.

“We’re so incredibly grateful for AT&T’s generous support of The Trevor Project’s life-saving work,” said Amit Paley, CEO and Executive Director of The Trevor Project. “Now more than ever, it is critical for companies committed to inclusion to stand with LGBTQ youth and let young people everywhere know that they should be proud of who they are and that they are never alone.”

“We’re proud to continue our longstanding tradition of inclusiveness through our relationship with The Trevor Project,” said Charlene Lake, senior vice president corporate social responsibility, AT&T. “In addition to our financial support, we’re bringing the power of our people and our technology to help Trevor continue expanding its mission to serve the LGBTQ community.”

Our commitment to The Trevor Project and other initiatives are the latest in our exceptional history of supporting the LGBTQ community. In 1975, AT&T was one of the very first American companies to prohibit discrimination against employees based on sexual orientation. In 1998 we adopted one of the very first domestic partner benefits programs for LGBTQ employees. And in 2006 we were one of the first companies to offer transgender-inclusive health care benefits.  Supporting the LGBTQ community is an enduring priority at AT&T, and we continuously identify ways to advocate and foster inclusivity.   

Celebrate with AT&T During Pride Month and Beyond

  • Turn Up the Love: AT&T is kicking off Pride season with a call to Turn Up the Love by sharing your support and love for the LGBTQ community members in your life. To support this, AT&T will celebrate the campaign in more than 50 retail stores with Pride giveaways, a contest, a special DIRECTVNOW offer, and more.
  • iHeartRadio KIIS FM Wango Tango by AT&T: Join us on Saturday, June 2 at 7pm PT for the iHeartRadio KIIS FM Wango Tango by AT&T featuring live performances by Ariana Grande, Shawn Mendes, Meghan Trainor and more, taking place at the all-new Banc of California Stadium in Los Angeles. Attendees can visit the AT&T space at the Daytime Village to celebrate the LGBTQ community in partnership with AT&T and The Trevor Project, pledge to be an LGBTQ ally, or share their commitment to #TurnUpTheLove for LGBTQ youth this Summer.  Fans nationwide can join the fun as AT&T will exclusively livestream the concert and backstage moments on Twitter @ATT.  Fans can also listen to a special iHeartRadio Wango Tango By AT&T live broadcast via iHeartMedia radio stations across the country in more than 150 markets.
  • LOVELOUD Festival Powered by AT&T: The second annual LOVELOUD Festival Powered by AT&T takes place at the Rice Eccles Stadium on July 28 in Salt Lake City, UT. Founded by Imagine Dragons front man Dan Reynolds, LOVELOUD is designed to ignite the relevant and vital conversation of what it means to unconditionally love, understand, accept, and support LGBTQ+ youth in our communities. The festival will be livestreamed on Twitter, and the AT&T THANKS app.
  • Exclusive Premiere of ‘Alone In The Game’: The AT&T original feature-length documentary follows a group of athletes and sports figures from the biggest stages in American sports, including the NFL, NBA, MLS, and NCAA, among others, to explore the ongoing struggles LGBTQ athletes are facing at the professional, collegiate and Olympic levels. You can catch ‘Alone In The Game’ on June 28 at 8 p.m. ET/5 p.m. PT exclusively on AT&T AUDIENCE Network – DIRECTV ch. 239 and AT&T U-verse ch. 1114 and via streaming services on DIRECTV NOW, DIRECTV, and AT&T U-verse apps.
  • Watch the Best and Proudest Content on DIRECTV and DIRECTV NOW: Starting June 1, DIRECTV and DIRECTV NOW customers can find the “Celebrate Pride” carousel across all their devices featuring some of the best and brightest LGBTQ TV shows and films available! From the upcoming premiere of “Pose” on FX to fan favorites on-demand like VH1’s “RuPaul’s Drag Race” and FOX’s “Empire.” and classics like NBC’s “Will & Grace” and Showtime’s “The Real L Word.”

You can share your messages of love and acceptance all year long using #TurnUpTheLove on social media. Because love and kindness are always in season.


Related posts

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.