Author: Stuart Mitchell

IPA bolsters Effectiveness Awards 2026 leadership team

Stuart Mitchell

Lilli English, Chief Strategy Officer at Leo UK, and Jane Christian, EVP Analytics at WPP Media UK, have been appointed as Deputy Convenor of Judges and Chair of the Technical Judging Panel for the IPA Effectiveness Awards 2026, respectively. As Deputy Convenor, Lilli will assist Convenor of Judges Charlie Ebdy in coordinating the Technical and Industry judging stages and represent these panels during the Client judging process. Lilli will also succeed Charlie Ebdy as Convenor of Judges for the IPA Effectiveness Awards in 2028. As Chair of the Technical Panel,…

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Corporate climate action momentum builds as SBTi reaches 10,000 companies with validated targets

Stuart Mitchell

Worldwide, 10,000 companies now have validated science-based targets, demonstrating that corporate climate action continues to scale globally. The number of companies with science-based targets validated by the Science-Based Targets initiative (SBTi) globally has reached 10,000. Some of the world’s most recognizable names have set targets including the likes Arsenal Football Club, Danone, ING, Lenovo, McLaren Racing, and Ørsted. The milestone reflects the growing scale of corporate climate action across sectors and regions. Altogether, the 10,000 companies represent more than 40% of global market capitalization and include many of the world’s…

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Ecolab and CDP Partner on New Benchmarks to Help Companies Improve Operational Water Performance

Stuart Mitchell

Ecolab Inc. and CDP recently announced a strategic partnership to launch the Water Use Efficiency Index, a new benchmark designed to help companies measure, compare and improve operational water performance. Announced at the World Economic Forum Annual Meeting in Davos, the Index will offer sector‑specific ranges for Best‑in‑Class water use efficiency and optimized targets, giving business leaders a clear view of where they stand with water use in their operations and how to improve. The initiative begins with a pilot for the Beverage and Brew segment of the Food, Beverage…

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Artists unveil street art around the world as historic Global Ocean Treaty comes into force

Stuart Mitchell

As the Global Ocean Treaty officially comes into force, artists worldwide unveil large-scale street art, celebrating the hard-won victory after two decades of campaigning. The global action, coordinated by Greenpeace, also marks the beginning of a crucial countdown to protect 30% of the world’s ocean by 2030. The treaty came into force on 17 January, and to celebrate this extraordinary achievement, artists, Indigenous Peoples, activists, and local communities from 13 countries across five continents representing every ocean, have joined Greenpeace to create vibrant, ocean-protection-inspired street art including murals, sculpture and…

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Levi Strauss & Co. Launches the Levi’s® Wear Longer Project to Empower the Next Generation to Repair, Refresh, and Reimagine Their Clothes

Stuart Mitchell

Levi Strauss & Co. have announced the launch of the Levi’s® Wear Longer Project, a new community engagement initiativedesigned to help young people take fashion into their own hands. The program will equip them with the skills and confidence to repair, refresh, and reimagine their clothes—so they look better and last longer. Gen Z is driving the resurgence of thrifting, repurposing, and creative self-expression in fashion. Yet, many youth were never taught the skills needed to repair and customize clothing — skills once passed down through generations or taught in…

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