Author: Stuart Mitchell

62 regions selected to accelerate climate adaptation plans under EU flagship scheme

Stuart Mitchell

Sixty‑two climate‑vulnerable regions across Europe have been selected to strengthen their climate adaptation plans through Pathways2Resilience, a flagship initiative of the EU Mission on Adaptation to Climate Change coordinated by Climate KIC. With this new cohort, this EU initiative now supports 100 local and regional authorities – representing a combined population of more than 100 million citizens – in accelerating their climate adaptation and resilience. Adaptation strategies have so far received less attention than emission mitigation. However, with Europe warming twice as fast as other continents and increasing climate disasters…

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2026 shortlist revealed for CIM’s ‘The Pitch’ global student competition

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has unveiled the finalists for The Pitch 2026, CIM’s global student competition, with 13 undergraduate and 13 postgraduate teams earning a coveted place in this year’s live finals. Now in its fifteenth year, The Pitch, a competition that challenges participants to react to a real-life marketing brief, continues to push emerging marketing talent to think strategically. For the 2026 contest, CIM has joined forces with global brand IBM to provide students with the opportunity to gain a valuable, practical hands-on experience – sharpening their…

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New Plastics Treaty Chief Means Negotiators ‘Can Get Back to Work’

Stuart Mitchell

On February 7, UN member states elected Julio Cordano as the next Intergovernmental Negotiating Committee (INC) on Plastic Pollution chair. He replaces Luis Vayas Valdivieso (Ecuador) and will officially start his role on February 7. His first order of business will be resuming the plastic treaty negotiations, which came to a halt last year. Nicholas Mallos, vice president of Ocean Conservancy’s Ending Ocean Plastics program, issued the following statement in response: “We are encouraged by the election of the newest UN plastics treaty chair, an essential step toward reviving the stalled…

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NP Digital’s AI Hallucinations and Accuracy Report Reveals the Marketing Impact of AI Errors

Stuart Mitchell

With artificial intelligence now embedded in everyday marketing workflows, new data from NP Digital’s AI Hallucinations and Accuracy Report reveals that AI inaccuracies are widespread. The report finds that 47.1% of marketers encounter AI errors several times per week, with 36.5% saying hallucinated or inaccurate AI-generated content has gone live.  The report examines which models are most prone to errors, the specific mistakes that occur most frequently and how those issues affect marketers’ day-to-day work. The data is drawn from an analysis of 600 prompts tested for accuracy across six major large language models (LLMs), including ChatGPT, Claude and Gemini, alongside a survey of 565 U.S.-based digital marketers.   “As AI becomes more deeply embedded in marketing workflows, accuracy can’t be treated as an afterthought,” said Ronnie Malewski, Managing Director at NP Digital Canada. “Our…

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Stagecoach Partners With Global’s Make Some Noise To Change Lives In Communities Across The UK

Stuart Mitchell

Stagecoach, the UK’s leading bus and coach operator, has announced an exciting new partnership with Global Make Some Noise, the official charity of Global, home to some of the nation’s biggest media brands, including Capital, Heart, LBC and Smooth. Driving change together Global’s Make Some Noise aims to ensure that no one faces life’s toughest challenges alone, making a meaningful impact on communities, both locally and nationally. It is dedicated to funding life-changing projects delivered by small charities and community groups across the UK. These projects provide essential lifelines to…

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