Author: Stuart Mitchell

CAP – Staying on the right side of the line – updated guidance to make sure your ads don’t offend

Stuart Mitchell

The ASA/CAP have released a post called: Staying on the right side of the line – updated guidance to make sure your ads don’t offend. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Legal, decent, honest and truthful…. Although complaints that ads are offensive are only a small proportion of those investigated by the ASA, the media coverage and criticism those investigations generate mean…

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Microsoft and FieldFactors partner to harness stormwater in Madrid

Stuart Mitchell

Microsoft is collaborating with Dutch start-up FieldFactors to replenish a natural stream using rainwater collected from a major new urban development. Called Solana de Valdebebas, the development covers more than one million square meters and will include almost 1,400 residential units. The initiative has the capacity to capture up to 200 million liters of stormwater run-off annually, which will be replenished into the local Valdebebas stream, a tributary of the Jarama River. Rainwater will be collected through FieldFactors’ sustainable drainage system, called BlueBloqs, which can capture up to 95% of…

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edie and Brook Green launch new guide to sustainable energy procurement

Stuart Mitchell

Produced by edie in partnership with Brook Green Supply, the new ‘Business Guide to Energy Procurement on the Road to Net-Zero’ is a handy resource for businesses of all sizes and sectors. CLICK HERE TO ACCESS YOUR COPY OF THE GUIDE While the energy transition gathers pace in the UK, buoyed by supportive policy, many businesses are still grappling with volatile energy prices and high inflation. Many are also striving to decarbonise more rapidly than the wider economy, setting targets covering Scope 2 (power-related) emissions sources. Designing and implementing the…

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Unreasonable Impact announces new roster of ventures for the 2025 UK & Europe programme

Stuart Mitchell

Unreasonable Impact, a strategic partnership between Unreasonable Group and Barclays, has introduced the newest cohort of ventures selected for its UK & Europe programme. This year’s ventures are working across biodiversity monitoring, sustainable materials, and energy efficiency. Among them are: Material Evolution – Material Evolution develops low-carbon cement alternatives using AI-driven alkali fusion technology, reducing emissions by 85% compared to conventional methods. Liz Gilligan, co-founder and CEO, combines her expertise in sustainable concrete and extensive practical experience to lead the company’s mission to create industry-standard eco-friendly building materials. Onego Bio – Onego…

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European Union Companies Twice as Likely to Identify Climate Risk as a Top Concern Compared to Global Peers, Survey Finds

Stuart Mitchell

Companies subject to European Union regulations on climate risk management and disclosure are significantly more likely to view climate risk as a top organizational concern – and a potential strategic opportunity – compared to their global peers, a study conducted in part by AICPA & CIMA found. The global survey of 436 board members, C-suite executives and risk managers was developed by researchers from NC State University in the United States, the University of Bari Aldo Moro in Italy and the University of Econom­ics Katowice in Poland, and fielded in…

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