Author: Stuart Mitchell

Billion Dollar Boy becomes the first and only creator marketing agency to achieve IPA Effectiveness Accreditation

Stuart Mitchell

Global creator-first social agency, Billion Dollar Boy, has been recognised in the prestigious IPA Effectiveness Accreditation for 2025-27 – becoming the first and only creator marketing agency to achieve Accreditation. Widely considered the industry’s most challenging Accreditation to achieve, only 56 agencies have been recognised for the award by The Institute of Practitioners in Advertising since the biennial programme’s inception in 2021. Accreditation is awarded to agencies that “demonstrate their commitment to business effectiveness and deliver commercial outcomes for clients, setting an industry benchmark.”  The recognition is not only an…

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Honey bees can be used to monitor PFAS levels in the environment, new study shows

Stuart Mitchell

Honey bees can be used to monitor levels of PFAS in the environment, a new study from The James Hutton Institute and the University of Graz has shown. PFAS, sometimes referred to as “forever chemicals”, are a group of more than 12,000 man-made chemicals which are used in everyday items such as frying pans and waterproof jackets. First popularised in the 1940s, these chemicals have since been linked to serious health concerns including cancer, fertility issues and liver damage. Due to their widespread use, background levels of PFAS are detectable…

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PubMatic Partners with Cedara to Advance Sustainable Advertising Across Omnichannel Campaigns

Stuart Mitchell

PubMatic, an independent technology company delivering the future of digital advertising, recently announced a new partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights and tools to reduce the impact of their digital media campaigns.  As part of PubMatic’s unified platform for buyers, this integration brings sustainability to the forefront of supply path optimisation and curation strategies. Buyers…

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SMEs face net zero divide as 2026 ‘green’ reporting looms

Stuart Mitchell

New research1 from Aldermore’s latest ‘Green’ SME Index2 has revealed the ‘green’ transition is stalling for SMEs, despite reporting regulations on the horizon and potential cost-savings. With new UK Sustainability Reporting Standards set to come into force from 2026 for some businesses, the new research reveals a worrying stagnation in climate progress. The ‘net zero divide’ is growing amongst SMEs There is a growing ‘net zero divide’ in the SME community. Just 13% of small businesses can be classified as ‘green’, meaning they’ve implemented formal measurements and made commitments which…

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Top Honors for VML, Scholz & Friends and Omnicom at Gerety Awards 2025 as Pinterest wins the brand new In-House Agency of the Year Award

Stuart Mitchell

VML has been awarded Global Network of the Year, Scholz & Friends wins Global Agency of the Year, Omnicom is Holding Company of the Year and Pinterest wins In-House Agency of the Year. Scholz & Friends Berlin gets the recognition of Global Agency of the Year with 5 Gold, 6 Silver, 1 bronze and 5 shortlists. VML is the Network of the Year, followed by BBDO, DDB and Publicis. Omnicom is the 2025 Holding Company of the Year, followed by WPP. Pinterest House of Creative receives the brand new In-House…

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