Author: Stuart Mitchell

The Ad Council and NHTSA Launch New “Never Happens” Campaign to Raise Awareness About the Issue of Hot Car Deaths

Stuart Mitchell

This National Heatstroke Prevention Day, the Ad Council and the National Highway Traffic Safety Administration (NHTSA), along with pro bono creative agency Chemistry, debuted a campaign with new public service advertisements (PSAs) reminding parents and caregivers of the dangers of hot vehicles. This new work raises awareness of the issue of hot car deaths and the circumstances under which it could happen, emphasizing that while this could happen to anyone, it is always preventable. “The partnership between the Ad Council and NHTSA has promoted safety on America’s roads for decades,…

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The LEGO Group signs long-term agreement for Climeworks’ permanent carbon removal services

Stuart Mitchell

As part of a commitment to reduce its environmental impact and build a sustainable future for children, the LEGO Group has entered a $2.4 million agreement with pioneering high-quality carbon-removal company Climeworks, as it continues to utilise a broad portfolio of initiatives to progress towards net-zero carbon emissions. The agreement is for the permanent removal of hard-to-abate CO₂ emissions from the air with Climeworks’ direct air capture and storage (DAC+S) solution and is designed to help Climeworks accelerate its technology scale up. KIRKBI, the family-owned holding and investment company of…

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China’s Goldwind Retains Turbine Supplier Lead, as Global Wind Additions Hit New High, According to BloombergNEF

Stuart Mitchell

Global wind capacity additions surged to a record high of 118GW in 2023, according to a new report by research provider BloombergNEF (BNEF). BNEF’s 2023 Global Wind Turbine Market Shares report finds that developers commissioned 36% more capacity worldwide than in 2022 after capacity additions skyrocketed in the world’s largest market, China. Some 107GW, or 90%, of global wind additions were on land while 11GW was offshore. China’s Goldwind maintained its position as the world’s leading wind turbine supplier. The company commissioned 16.4GW of projects last year, 95% of which…

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Entries are open: Ocean aligns Digital Creative Competition across Europe

Stuart Mitchell

One brand will win the inaugural Grand Prix Ocean has relaunched its annual creative competition, extending it from the UK, Nordics and Netherlands into Germany and creating a new prize in which the winners from each country compete for the annual Grand Prix. In its 15th year, Ocean’s annual competition calls for bold ideas and imaginative concepts which push the creative boundaries of out of home (OOH), using the latest digital out of home (DOOH) technology across premium outdoor formats and environments. Campaigns from previous winners have gone on to win…

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New report finds Out of Home just 3.3% of UK advertising’s power consumption and under 3.5% of its carbon footprint

Stuart Mitchell

A new report from Outsmart, the trade body for the UK Out of Home (OOH) advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. Featured Posts Harness Out of Home’s superpowers for good and for growth: why Clear Channel remains the right and responsible choice for brands   The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published today. KPMG’s research found that out of all the media…

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