Author: Stuart Mitchell

19 startups and small businesses awarded a share of over £500,000 to accelerate the design of food produced for nature to thrive

Stuart Mitchell

19 startups and small businesses who have successfully made it through to the Production Phase of the Ellen MacArthur Foundation’s Big Food Redesign Challenge have been awarded a share of £500 thousand to help them on their journey to producing food designed for nature to thrive.  These ambitious organisations now have the opportunity to invest in the development of their products, ensuring that they not only align with the Circular Design for Food Framework but are also able to deliver on their plans at the same pace and scale as…

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IFC and Standard Bank Partner to Support Renewable Energy and Affordable Housing in South Africa

Stuart Mitchell

To increase access to finance for renewable energy and affordable housing in South Africa, IFC have announced a partnership with Standard Bank Group, one of the biggest banking groups in Africa. IFC’s $300 million sustainable Tier 2 capital loan will allow Standard Bank South Africa, a wholly owned subsidiary of Standard Bank Group, to on-lend and support renewable energy projects and home loans to low-income home buyers in South Africa, 50 percent of which will be used for home loans to women borrowers. IFC sponsored $260 million of this loan…

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Striking digital screen warns of knife danger in BCP

Stuart Mitchell

An innovative, Artificial Intelligence (AI)-powered digital screen at a bus shelter in Bournemouth is raising awareness of the dangers of knife crime.   Whenever an ambulance passes by the screen, the vehicle’s siren prompts AI technology to display heartfelt messages, signifying the association between the sound of an ambulance siren and a mother’s worry her child could be in danger. The emotional messages, resembling texts received on a smartphone, contain genuine conversations reflecting the panicked concerns of parents. They underscore the broader consequences of knife crime, for those directly affected…

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WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter

Stuart Mitchell

WPP and Google Cloud have announced a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of its people and adopted by key clients including The Coca-Cola Company, L’Oréal and Nestlé. By combining Google’s deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP’s end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and…

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ASA – Qualification for the nation

Stuart Mitchell

The ASA/CAP have released a post called: Qualification for the nation.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Always read the small print. That’s what people say, isn’t it? And the ASA has many names for it – small print, on-screen text, footnotes, and in the CAP Code itself, qualifications. But what happens when the qualification contradicts the rest of the ad? Or if…

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