Author: Stuart Mitchell

Leadership Programme to Shatter the Glass Ceiling in Creative and Experiential Industry

Stuart Mitchell

Award-winning creative agency Smyle recently announced the launch of a new leadership and career accelerator programme called ‘This Way Up’ for all women and non-binary employees. The initiative comes from a recognition of the existing gaps in relatable leadership for women within the creative and experiential industry and the urgency to address these disparities. Designed to shatter the glass ceiling, ‘This Way Up’ is run in partnership with AllBright Alliance, a global collective of businesses and thought-leaders committed to creating unlimited possibilities for women’s careers through data and insights, development…

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Instagram’s global advertising revenue is forecast to reach $71bn in 2024 driven by innovations in AI targeting and monetisation of Reels

Stuart Mitchell

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.  WARC Media forecasts Instagram’s advertising revenue to reach $71bn in 2024, driven by parent company Meta’s innovation with AI to assist content recommendation and advertising automation processes, as well as improved monetisation of Reels, its short-form video product.   Alex Brownsell, Head of Content, WARC Media, says: “The recovery of Meta’s ad business in 2023 has been one of the…

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Food Sector Making “More Promises Than Progress” On Regenerative Agriculture

Stuart Mitchell

A ground-breaking study of 79 global agri-food firms has found that 50 (63%) publicly refer to the potential of regenerative agriculture as a solution to the climate and biodiversity crises. However, of these 50 companies, 64% (32/50) including Chipotle, Domino’s and Bunge have not put in place any formal quantitative company-wide targets to achieve those ambitions. Only 4 of these 50 (8%) companies have set financial targets to support farmers in their supply chain to incentivise the uptake of regenerative agriculture, Nestlé, PepsiCo, and JBS. Sodexo’s Good Eating Company will…

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Neurodiversity Charity Wins Lottery Funding For Lanarkshire Young People’s Initiative

Stuart Mitchell

A neurodiversity charity is to launch a three-year specialist service for children and young people in Lanarkshire living with the challenges of neurodiversity. Edinburgh-based Salvesen Mindroom Centre has been awarded £109,343 from The National Lottery Community Fund, made possible by National Lottery players, to deliver a dedicated one-to-one support service for children and young people who have neurodevelopmental conditions and neurodiverse families in North and South Lanarkshire. The initiative will be led by two highly-skilled outreach specialists within the communities and address issues including problems surrounding the assessment and diagnosis…

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Ocean waste pollution set to worsen by 274% by 2050, study reveals

Stuart Mitchell

A new study by Direct365, an essential business services provider, has uncovered the countries and industries contributing the most to ocean pollution, to help exemplify the extent of this global issue and what the future of our oceans could entail if we don’t invest in sustainable practices. Analysing data, the research compiled how many tonnes of waste each county contributes to our oceans each year and how much this is predicted to rise to by 2050, the industries that need to step up their green initiatives and ways in which…

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