Princess Alice Hospice in Esher, won the JustGiving Christmas Campaign award for the 2018 Santa Fun Run, an annual event held in three iconic parks in the care area.
The campaign has now become subject of a case study on the JustGiving website, for other fundraisers to see how it achieved such success – including exceeding its fundraising target by nearly a fifth.
The success of the event was due in part to the move towards more digital interaction with participants: a separate campaign page, dedicated microsite and integrated JustGiving Leaderboard all contributed towards fostering a community atmosphere among those taking part.
Another key aspect of the campaign was to grow awareness and engagement within local communities by using social media and generating stories and features to increase press coverage.
The Hospice’s fundraising target was exceeded by 18 per cent, raising £76,600.
“The uplift in fundraising and number of participants was in large part due to the digital element of a bigger push overall,” said Angela Grimes, Deputy Director of Fundraising at Princess Alice Hospice.
“We receive limited NHS funding, and rely heavily on the generosity of the community in which we deliver our services; increased revenue on the scale of the Santa Fun Run success is vindication of using every tool in the box.”