Baby2Baby, a national nonprofit organization, and Huggies diapers are joining forces to provide crucial support to new mothers and babies with a program that will launch timed to Mother’s Day 2024. In an effort to address rising diaper need in America and combat the tragically rising maternal mortality rate, Huggies, through the Kimberly-Clark Foundation, has committed to tripling the reach and impact of Baby2Baby’s initiative with The Department of Health and Human Services (HHS). Through a multi-million-dollar grant including funds and an in-kind product donation of its diapers, wipes and postpartum pads the program will support maternal and infant health, particularly among vulnerable communities.
Originally announced by Vice President Kamala Harris at Baby2Baby’s Headquarters in Los Angeles, Baby2Baby funded a pilot program and distributed 3,000 Maternal Health and Newborn Supply kits through hospitals and community-based partner organizations across Arkansas, Louisiana and New Mexico – three states experiencing deep levels of family poverty and high maternal mortality rates. Now with the critical support of the Kimberly-Clark Foundation and Huggies, an additional 10,000 kits will be distributed across ten states this year, including the three pilot states and seven new states.
The kits contain items that are vital for the health and comfort of both mother and child including diapers, wipes, hygiene products, breastfeeding supplies, postpartum care and educational resources. These critical items also provide mental health support by alleviating the stress of meeting their baby’s most basic needs.
“Nearly half of all families in this country who need diapers cannot afford them,” said Baby2Baby Co-CEOs Norah Weinstein and Kelly Sawyer Patricof. “Not being able to afford the items their babies need takes a profound toll on a mother’s mental health. We’ve listened to moms across the country and understand their unique challenges after giving birth, and are proud to partner with Huggies to provide 10,000 new mothers with basic essentials for themselves and their newborns.”
“The partnership with Baby2Baby provides much-needed supplies and educational information to mothers and their newborns. Expanding the program allows us to help more families in more states and close gaps in maternal health care that exist across the country,” said HHS Secretary Xavier Becerra. “Every mother should have access to the support they need for their family to be healthy. The Biden-Harris Administration will continue to use every lever available to support these women and their families until they do.”
“Kimberly-Clark believes in supporting changemakers like Baby2Baby to uplift communities and address grassroots needs. With this new partnership, Huggies will continue its mission to provide a healthy start for many more babies in America, building on our more-than-a-decade long history of providing over 300 million diapers to those who need them most. We are delighted to have this opportunity to strengthen and support the work being done by the U.S. Department of Human and Health Services and Baby2Baby to support mothers and children,” said Russ Torres, president of Kimberly-Clark North America.
U.S. maternal mortality rates more than doubled in the last 20 years, with mental health being cited as a leading cause of maternal mortality. The partnership between Baby2Baby and Huggies underscores a shared commitment to reducing this shocking statistic while supporting maternal and infant health in communities in need.
While Baby2Baby has distributed 170 million diapers in the past 12 years, that is still just a fraction of the need. This year, the organization received requests for more than 1.5 billion diapers. This donation from Huggies will enable Baby2Baby to extend its reach, ensuring that more mothers and babies receive the support they need immediately after giving birth.