Day: 9 October 2025

New Thrive™ Program Helps Businesses Keep Waste Out of Landfills

Stuart Mitchell

Kimberly-Clark Professional™ has announced the launch of its Thrive™ sustainability service that helps businesses reduce waste, track lifecycle progress and make a measurable environmental impact. Core to the service is a first-of-its-kind program2 that helps customers in North America upgrade their restrooms while diverting used qualifying dispensers1 from landfills. Kimberly-Clark Professional set out to remove the barriers for customers who might have concerns about disposing of the old equipment they will no longer need. Through the Thrive™ Dispenser Service, Kimberly-Clark Professional team members will collect qualifying used plastic dispensers1 directly…

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CAP – Don’t gloss over the facts – advertising make-up and beauty

Stuart Mitchell

The ASA/CAP have released a post called: Don’t gloss over the facts – advertising make-up and beauty . I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. After years of contouring, plumping, and promising perfection in a bottle, the beauty industry is getting a reality check. From tan expected to deepen skin 5 shades darker overnight to lip plumper’s claiming long-term pout power, some cosmetic ads…

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Internal Water Pricing Unlocks Resilience and Long-term Growth, Reveals New CDP Insights

Stuart Mitchell

Companies are standing at the edge of a trillion-dollar opportunity: by accurately valuing water to support corporate decision-making, they can safeguard against billions in risks while unlocking long-term growth. CDP, the world’s largest independent environmental disclosure platform, saw a 100% increase in water disclosures in 2024, showing how rapidly awareness is building. Yet the data reveals that companies are undervaluing water in internal pricing models: a missed opportunity to invest in supply chain resilience, innovation, and future prosperity. Companies are reporting US$339 billion in potential financial impacts linked to water-related…

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Sustainability is not dead – CEOs, consumers and B2B buyers continue to act sustainably, and tie it to business value

Stuart Mitchell

Despite ESG backlash dominating headlines over the last year, new research by Bain & Company finds that CEOs, consumers and B2B buyers remain committed to sustainability because of the value it delivers. Bain’s third edition of The Visionary CEO’s Guide to Sustainability 2025 released recently shows that the decline in sustainability as a priority between 2023 and 2024 is bottoming out. While CEOs speak less about sustainability today, they continue to act. Analyzing over 35,000 statements made by 150 leading companies’ CEOs in 2018, 2022, and 2024, Bain’s AI-powered Sustainability…

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The Latest Effie UK & IPSOS Report Shows How Assimilating Into A National Culture Can Help Brands Grow

Stuart Mitchell

Assimilating into a national culture can be a powerful marketing effectiveness lever – helping brands create meaningful connections, sales, and growth, according to recently published Effie UK & Ipsos report, Banter Like A Brit.  Brands benefit from a +43% boost in Brand Closeness – a cornerstone of long-term brand health in Ipsos brand tracking – from going native without losing their identity, the report reveals. Any brand can benefit – global or local, big or small – but only so long as assimilation is done well, which means finding the…

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