Baileys has announced it is B Corp certified, the largest global spirits brand to join the B Corp movement to date. Demonstrating it is a business committed to positive change, B Corp certification is a designation that as a business, Baileys is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In the rigorous certification process across Customers, Governance, Workers, Environment and Community, Baileys highest scoring impact areas are Workers and Environment.
This globally recognised certification is the latest milestone for Baileys in the brand’s sustainability journey and supports Diageo’s wider 10-year sustainability action plan ‘Society 2030: Spirit of Progress’. Joining the B Corp community, Baileys is one of 5,500 certified businesses working worldwide to create a more inclusive, regenerative, equitable economy for people and planet.
Supporting the scores in Workers, all aspects of the employee experience were taken into consideration, including equality and diversity. As of 2022, 75% of the Baileys Leadership team are female, and all Baileys employees have access to leading benefits, like the six months paid annual leave for parents.
Baileys Environment score represents the company’s dedication towards delivering a more positive impact across its supply chain, from grass to glass. This includes reducing the amount of water used across factories and switching to 100% renewable electricity to power them.
To support environmental impact at farm level, Baileys works closely with farmer owned cooperative Tirlán, to support the Irish farmers that supply the delicious Irish cream that is a key ingredient in Baileys Irish Cream Liqueur. Baileys and Tirlán have been working together since 1974, investing in Irish farming communities in a tangible way delivering the Sustainable Cream Initiative in 2013 and the Sustainable Farming Academy launched in 2022.
Jennifer English, Global Brand Director for Baileys commented: “We are thrilled to be joining the B Corp movement, a community of brands using business for positive change for people and planet. We believe treating is an act of caring, not just for ourselves, but for the world around us. As the largest global spirits brand to join the B Corp movement, we are looking forward to working with the B Corp communities across global markets and ensuring that we are using the scale of our business to deliver positive impact. While this is an important milestone for Baileys, we know that there is more we can do. We are already looking forward to the delivery of more initiatives as we journey towards our 2030 commitments.”
Ewan Andrew, President, Global Supply Chain & Procurement and Chief Sustainability Officer, Diageo said: “We want to create drinks that consumers love, with the brand’s sustainability journey and Diageo’s wider 10-year sustainability action plan in mind. Becoming B Corp certified is great recognition for Baileys and the team that work so hard in producing it, from the dairy farmers through to the delivery drivers and everyone in between.”