Channel 4’s commercial arm, Channel 4 Sales, has today announced the return of its B Corp competition, offering five more sustainable businesses that meet verified standards for social and environmental business practices the chance to win free TV advertising airtime. Following a successful inaugural year, the competition has returned in partnership with B Lab UK — the non-profit behind the UK B Corp movement — and is open to certified UK B Corporations (“B Corps”). It will again deliver £600,000 worth of Channel 4 advertising airtime to promote the five winning B…
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Danone achieves B Corp™ certification worldwide
Danone has officially achieved B Corp™ certification worldwide, becoming a global leader in B Corp™ certification at scale. With more than 200 legal Danone entities now certified in over 60 countries, Danone employees represent around 9% of the global B Corp™ movement workforce. This milestone marks the culmination of a 10-year journey which began in 2015, underscoring Danone’s long-standing commitment to delivering business success while driving positive social and environmental impact. Over the past decade, Danone has progressively certified its eligible subsidiaries – beginning in Spain and expanding across multiple…
Read MoreB Lab Publishes New Global Whitepaper: The Climate & Environmental Practices of B Corps
A new global whitepaper from B Lab explores the depth and breadth of climate and environmental practices in the B Corp community—and the impact it would have if more businesses followed their lead. On our current trajectory, the planet’s global temperature is expected to increase by 3.3°C (5.9°F) by 2100, causing irreversible consequences to our natural and human systems. Businesses play a significant part in the climate crisis, as major contributors to pollution and consumers of natural resources. But they are also uniquely positioned to drive innovations and solutions. B…
Read MoreB Corp businesses feature in special ad break takeover following competition win
Five B Corps recently made their TV advertising debut, after winning Channel 4 Sales’ B Corp competition, run in partnership with B Lab UK – the non-profit behind the UK B Corp movement – to spotlight sustainable businesses. The businesses were narrowed down from over 200 applicants, with each winning free airtime to build understanding of what it means to be a B Corp in the UK, and benefit from the transformative power of TV advertising. Adverts from Ancient + Brave, Divine Chocolate, Seep, Ticket Tailor and Tiny Rebel Brewery…
Read MoreThree Leading Media Businesses Join Forces with London High School to Inspire the Next Generation of B Corp Leaders in Advertising
In an innovative collaboration this B Corp Month, independent City Heights Academy, media agency December19, media sales house Canopy Media, and media partner and behavioural location data intelligence provider Mobsta threw open their doors on 25 March to nurture the next wave of purpose-driven media pioneers. Their initiative, ‘Gen B Corp Unlocked’, shows how B Corp principles shape modern media strategies and operations. The day-long event welcomed GCSE Media Studies students from City Heights Academy in Tulse Hill, to showcase the advertising industry and spotlight how being a B Corp influences their work across different…
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