October’s partnership will consist of a joint social media initiative and hosted events at 12 Ben & Jerry’s scoop shops across the country. People will be asked to share their thoughts with Sierra Club’s Ready for 100 campaign on the importance of protecting the health of communities and advancing local clean energy solutions in response to the climate crisis. Through this campaign, community members will have a chance to talk about why they care about having a healthy, sustainable planet powered by clean energy. Ben & Jerry’s will offer a free kid’s size scoop of ice cream to participants at these events.
The partnership kicked off earlier this summer in Burlington, Vermont, which is Ben & Jerry’s hometown and one of six cities already powered by 100% renewable energy. Cities across the US are leading an equitable and just transition off fossil fuels; today, more than 130 cities and 7 states have committed to power themselves with 100% clean energy.
Ben & Jerry’s partnership with the Sierra Club is part of the company’s ongoing advocacy for climate justice.
“We have a long history of fighting for climate justice and looking for ways to reduce the environmental impact of our business,” said Chris Miller, Ben & Jerry’s Global Social Mission Manager. “As a food company that sources ingredients from all around the world, climate change is already impacting our business. We, and the Sierra Club, understand the urgency of this moment. We truly do not have time to waste.”
Throughout the month of October, the Ice Cream Action events will be held in Ben & Jerry’s scoop shops in:
- West Hartford, CT – October 5
- Charleston, SC – October 12
- Manchester, NH – October 14
- Sarasota, FL – October 17
- Boise, ID – October 18
- Minneapolis, MN – October 18
- Boulder, CO – October 19
- Denver, CO – October 19
- New Haven, CT – October 19
- Coral Gables, FL – October 19
- Philadelphia (U. Penn/West Philly), PA – October 19
“Hundreds of communities all over the US are taking action to build a cleaner and more equitable energy economy. We know that solar and wind power are cheaper and healthier than fossil fuels, and together we are focusing on homegrown solutions to our climate crisis. City by city, scoop by scoop, we’re ready for 100% clean, renewable energy, ” said Jodie Van Horn, director of the Sierra Club’s Ready for 100 campaign. “Ben & Jerry’s shares Sierra Club’s vision of having communities where everyone benefits from clean energy. With this partnership, we hope to sustain the growing clean energy conversation and encourage community members and ice cream aficionados to use their voices in support of local climate solutions.”