Former Vice President Joe and Dr. Jill Biden of the Biden Cancer Initiative (BCI), two-time Super Bowl winning coach and Executive Vice President of Operations for the Jacksonville Jaguars Tom Coughlin of the Tom Coughlin Jay Fund Foundation and Grammy Award-winning band Imagine Dragons of the Tyler Robinson Foundation (TRF) have joined forces to deliver a powerful public service announcement (PSA) in support of National Childhood Cancer Awareness Month this September.
Approximately 15,000 people under the age of 20 are diagnosed with some form of cancer each year, according to the Centers for Disease Control and Prevention (CDC) – that’s 43 children diagnosed with cancer each day. Cancer does not discriminate and its impact has been felt in every community across the U.S. leaving a devastating emotional and financial toll on the families tackling the disease. The founders of each of these nonprofit organizations, BCI, the Jay Fund and TRF, have each been touched by cancer’s devastation having walked the journey with a child, a loved one, teammate, fan or friend.
In coming together, the groups hope to generate greater awareness and support for families. In a joint statement, the group appeals to the public to join their cause: “In the spirit of Beau Biden, Jay McGillis, Tyler Robinson and all the courageous young people who have fought this disease, please help us make this month matter by supporting those who need it most. No one should fight childhood cancer alone.”
Beginning September 1, the PSA will be played on television outlets and in sporting venues across the nation. In addition to making a donation to BCI, the Jay Fund or TRF, there are other practical ways for individuals to support families and get involved in the cause including volunteering with a local pediatric cancer nonprofit.
BCI, the Jay Fund and TRF each fill separate, yet critically important, missions in supporting childhood cancer. BCI is accelerating progress in cancer research and care, making more therapies available to more patients, while working to detect and prevent the disease. The Jay Fund has touched more than 5,000 families through their cancer journeys providing more than $10 million in financial assistance to families in northeast Florida and the New York/New Jersey metropolitan area. Since its inception just five years ago, TRF has raised in excess of $5.5 million to support more than 500 families across the U.S. battling childhood cancer by providing grants to offset the many unseen costs associated with treatment.