BLK, the leading social and dating app for the Black community, is proud to introduce “Solidarity is for the Homies,” a Pride Month campaign that spotlights the unique bond between queer and straight Black men. The campaign is a tribute to the power of Black brotherhood—and a challenge to reimagine it as a space where everyone belongs.
Across generations, Black men have leaned on one another for survival, joy, protection, and pride. But within those relationships, queer Black men have often been left to navigate silence, bias, or invisibility—even in the spaces they help build. This campaign is a response to that reality. It’s a call-in, not a call-out. A reminder that solidarity is not just an idea, but a daily practice.
Through storytelling, research, and in-app engagement, “Solidarity is for the Homies” opens honest dialogue, highlights where we stand, and invites Black men to shape an inclusive brotherhood. More than a message, it’s a movement built on connection and commitment, brought to life through purpose-driven campaign elements that foster understanding and unity:
- Survey: A Portrait of Where Black Brotherhood Stands
BLK surveyed nearly 3,000 Black men to better understand the current dynamics of friendship, masculinity, and queerness within our community. The results paint a nuanced picture: nearly half of respondents identify as allies to queer Black men, and 61% say they’ve never avoided queer friendships. But gaps remain—over 30% admitted to laughing at or making hurtful comments, and more than half say they may not step in if a queer friend is being disrespected in public. The data reflects both growth and growing pains—and reveals a hunger for more honest conversations, education, and examples of what healthy, inclusive brotherhood looks like. Please find the full survey here.
- Content Series: Real Talk Between Real Friends
At the heart of the campaign is a three-part video series created in partnership with Los Angeles-based content creator Ziggy Mack Johnson. Each episode features a queer and straight Black man who share a close friendship, sitting down for an open, unfiltered conversation about what brought them together—and what’s kept them there. Through honest, heartfelt dialogue, the series explores everything from vulnerability to validation, missteps to moments of clarity. These stories aren’t scripted. They’re soulful, funny, hard-hitting, and deeply human. The series premiered June 11 on BLK’s socials and each additional episode will be rolled out each week across social media during Pride Month. Watch Episode 1 here.
“When BLK reached out, I felt a deep responsibility to tell real stories—raw, honest moments that don’t get talked about enough,” said Ziggy Mack Johnson. “This series is about showing the love, the struggles, and the realness that holds us together as Black brothers, no matter who we love. It’s personal for me because these conversations remind us that, at the core, we all just want to be seen, accepted, and supported.”
- In-App Ally Profile Sticker: A Visible Signal of Support
BLK is proud to introduce a limited-edition in-app profile sticker designed by graphic artist Davian Chester to celebrate and support queer Black men. Users are encouraged to add the sticker to their profiles as a visible sign of allyship and solidarity. This sticker goes beyond symbolism—it helps queer users feel seen and respected while sparking important conversations within the app. By including it in their profile men turn their support into a proud, public statement, helping build a more welcoming and inclusive community for all Black men. Take a look at the sticker here.
- In-App Solidarity Pledge: Turning Intention into Action
In addition to the badge, users can sign a Solidarity Pledge —a personal commitment to rejecting harmful stereotypes, embracing open dialogue, and helping build a more unified community. The pledge is a way to move from words to action and from performative gestures to real accountability.
“At BLK, we don’t just create campaigns — we tell stories that come from the heart of our community,” said Amber Cooper, Brand Manager for BLK. “ ‘Solidarity is for the Homies’ is real, honest, and necessary because it reflects the complexities, the joys, and the challenges Black men face every day. Our goal is to build something authentic, something that doesn’t just check a box but truly honors the diverse experiences within Black brotherhood. This campaign is about showing up for each other, breaking down walls, and creating spaces where every Black man feels seen, heard, and valued for who he is. That’s the kind of marketing that matters — rooted in community, culture, and connection.”