Bodhi Resourcing has strengthened its leadership team and expanded its operations with the recruitment of industry specialist, Cathy Knight.
A well-known resourcing expert within the marketing sector, Cathy’s role as People Operations and Client Services Director will see her develop a dedicated new marketing and creative recruitment division, while accelerating the company’s strategic goals and sustainability ambitions.
As Bodhi’s first female director, Cathy’s appointment also underlines the company’s commitment to encouraging a more diverse workforce.
Supporting the creative sector
Cathy’s knowledge, contacts and experience will enable Bodhi to expand its existing CRM and digital marketing data expertise into wider marketing and creative roles, and to play an even bigger role in developing a highly-competitive, growing sector.
“I’m delighted to be joining the leadership team at Bodhi at such an exciting time,” commented Cathy. “I’m looking forward to drawing on all my experience so that we can offer much deeper support in the marketing and creative industries. I’ve worked with the directors, Zane O’Driscoll and John Howells, in previous roles and know that we share the same values, ethos and outlook.”
B Corp goals
As well as heading-up the new marketing division, Cathy will lead Bodhi in its ambition to become B Corp Certified next year.
“This is a priority for us and, having navigated the B Corp Certification process for my previous business, Isme People, I know that this is within our grasp. At Bodhi, we prioritise both people and purpose and it’s important that we embody and demonstrate this in everything we do.
“As a business, we’ll be looking to work closely with other B Corps and will be actively looking to creating relationships with clients that are aligned with our views,” Cathy explained.
A positive future
2024 is set to be a critical year for Bodhi Resourcing, building on a period of sustained growth and continued success with an ever-expanding client base across the UK.
“We’re proud that our clients and contacts recognise that we like to do things a little differently here at Bodhi,” added Director Zane O’Driscoll.
“Our success is built on our sustainable and mindful approach – it’s no coincidence that we’re named after the Buddhist word for enlightenment. Cathy joining us will enable us to deliver on all our commitments and to build an even better business – for everyone.”
A marketing graduate, Cathy brings to Bodhi a wealth of experience and deep sector knowledge, as well as several clients from her previous business. Her on-the-ground expertise within the creative sector aligns with Bodhi’s ‘deep dive’ approach to finding the right candidates for clients.
As Cathy explains, “It’s also very much about finding the right clients for our candidates. Placing people into companies where they’ll be looked after and introducing them to cultures where they can thrive. That’s the secret to success.”
