Burlington Stores and The Leukemia & Lymphoma Society (LLS) teamed up for the 18th consecutive year to raise critical funds for cancer research and patient support to help save lives and bring smiles to those impacted. From September 9 through December 2, customers at Burlington’s more than 700 locations nationwide were encouraged to donate $1 or more at checkout to support LLS’s goal to create a world without blood cancer. This point-of-sale campaign, along with donations by Burlington associates resulted in more than $5.8 million for LLS, helping the organization fund lifesaving research and treatments. And thanks to their generous customers and associates, this year’s donation marks the largest contribution by the retailer to date, and over the past 18 years, Burlington has raised a total of more than $42 million.
To launch this year’s campaign, CFDA Designer Christian Siriano worked with young cancer survivors to pick out new fashions to help boost their confidence with looks from Burlington. The kick-off event, held on September 17, 2019, at Burlington’s flagship store in New York City, brought smiles to the children and families who have been transitioning from treatment to living their lives. Across the country, more than 50 similar events took place in Burlington Stores, where survivor families were selected for a surprise and delight shopping spree.
“The Leukemia & Lymphoma Society was founded 70 years ago by a family who lost their son to leukemia. With support from dedicated partners such as Burlington, we’ve invested nearly $1.3 billion in cancer research, and made great progress in our quest for cancer cures,” said Louis J. DeGennaro, Ph.D., LLS president and chief executive officer. “But there’s still more to do to increase survival rates, including among children. Our new priority, The LLS Children’s Initiative, attacks childhood cancers from every angle, and with Burlington’s support we’ll bring more smiles to more children.”
“At Burlington, giving back and helping those in need is part of our heritage and we have been committed to fighting blood cancers and raising funds for LLS for the past 18 years,” says Michael O’Sullivan, CEO Burlington Stores. “We are very grateful for our millions of customers and our associates nationwide that have supported this cause, making this year’s donation our largest yet.”
As the world’s largest nonprofit fighting blood cancer, LLS has invested nearly $1.3 billion in cancer research since they started in 1949. For 70 years, LLS has been on the forefront of blood cancer advances such as precision medicine and immunotherapies. This work would not be possible without the generosity of partners such as Burlington and its customers and associates.