Day: 31 July 2022

The Leukemia & Lymphoma Society Launches First-of-Its-Kind Global Master Clinical Trial for Pediatric Acute Leukemia

Stuart Mitchell

The global leader in the fight against blood cancers, The Leukemia & Lymphoma Society (LLS), announced the launch of its Pediatric Acute Leukemia (PedAL) Master Clinical Trial, an unprecedented international collaboration led by LLS designed to fundamentally change how children with acute leukemias are treated. PedAL is a key component of Dare to Dream, a bolder rebrand of the LLS Children’s Initiative, which envisions a world where childhood blood cancer patients not only survive but thrive after treatment. As a multi-year initiative, Dare to Dream also expands education and support…

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Asda awards £10,000 nature prize to Yorkshire Vodka Distillery

Stuart Mitchell

Ellers Farm Distillery in Stamford Bridge, Yorkshire, has beaten off stiff opposition to claim the £10,000 prize through the Asda Supplier Sustainability Exchange to fund a nature project. The brand, also a part of Asda’s nurture programme, produces Dutch Barn Orchard Vodka using British apples and the experience of their world-class award-winning Master Distiller. At the centre of Ellers Farm’s ethos is to produce the best possible spirits in a way that restores and protects both people and the planet. Open to all Asda suppliers, the competition asked for projects…

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International data protection and privacy authorities provide guidance against the threat of credential stuffing attacks

Stuart Mitchell

Latest report from international data protection and privacy authorities has identified credential stuffing as a significant and growing cyber threat to personal information. Credential stuffing is a cyber-attack method that exploits people’s tendency to use the same username and password combination across multiple online accounts. These attacks are automated and often in large scale, using stolen and legitimate credentials obtained from unrelated data breaches to access people’s accounts across websites. The report, published by a sub-working group of the Global Privacy Assembly’s International Enforcement Working Group (IEWG), including the ICO…

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Fairtrade and UN SDG Action Campaign Join Forces in Mobilizing Millions for the Sustainable Development Goals

Stuart Mitchell

Fairtrade International, the world’s leading certification for social justice and sustainability, and the UN SDG Action Campaign, a United Nations Secretary-General initiative hosted by UNDP, have joined to accelerate action towards the Sustainable Development Goals (SDGs), the two organizations confirmed recently. This new partnership will help reach new audiences in the lead up to the Global Week to #Act4SDGs, during the UN General Assembly on 16-25 September, and the UN SDG Action Awards held in Bonn, Germany on 27 September. The Awards celebrate transformative SDG initiatives that scale up sustainability…

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New Hispanic cereal campaign demonstrates importance of authentic content creation

Stuart Mitchell

Kellogg Company’s Director of Cultural and Inclusive Marketing, Chelsea Jenkins, shares why and how Kellogg is launching a campaign, “On Mom’s tables Aquí y Allá”” on Kellogg Company’s Social K blog. —————————————————————————————- A core facet of our company’s Kellogg’s™ Better Days global environmental, social, and governance (ESG) strategy is our commitment to appreciate all individuals for their diverse backgrounds, experiences, styles, approaches and ideas. How we market our foods is essential to how we express this commitment. We have a massive responsibility to understand our consumers – to make sure…

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