Campaign Ad Net Zero Awards Launch

Ad Net Zero, UK advertising’s response to the climate emergency, is partnering with Campaign to launch the Campaign Ad Net Zero Awards as the industry looks to honour work which is building a net zero economy.

The awards will recognise work from across the advertising industry which is driving behaviour change to promote more sustainable ways of living in the face of the climate crisis.

The Ad Net Zero programme was launched in the UK in November 2020 by the Advertising Association, ISBA and the IPA and counts over 100 advertisers, agencies, commercial media owners and production companies in its membership. Entries will be open to the whole industry, with the ultimate aim to accelerate work in this area. 

The awards will aim to be inclusive of everyone from advertisers, agencies providing advertising and marketing services to media owners and tech companies and will recognise work from insight and inception to execution and impact. There will be a range of sector-specific categories as well as awards to celebrate innovation, such as the most green ad production, media planning process, event and business transformation. The awards will culminate in a coveted Campaign of the Year, with the winner drawn from across all entries.  

Entries are now open, with Early Bird entry deadline on July 14, standard entries to close on July 28, and shortlists to be announced in September. Winners will be revealed at a celebratory lunchtime awards ceremony in early November, ahead of the Ad Net Zero’s second global summit, which will once again align with the annual COP conference.

Judges will be drawn from a wealth of experts, including advertising, business, and sustainability leaders. The awards will be chaired by Advertising Association’s President Alessandra Bellini and Ad Net Zero Chair, Sebastian Munden.

Alessandra Bellini, President of the Advertising Association and Chief Customer Officer, Tesco, commented: “The increasing urgency of the climate crisis means that the work of Ad Net Zero has never been more important. As we look to promote and encourage new ideas for greener advertising, The Campaign Ad Net Zero awards will offer companies – large and small – the opportunity to submit their best work and reinforce the role of advertising in helping to build a net zero economy.”

Sebastian Munden, Chair of Ad Net Zero and General Manager, Unilever UK & Ireland, commented: “Ad Net Zero has seen a swell of support since its beginning 18 months ago, and I am delighted we are launching these awards to accelerate,  incentivise, and celebrate change across the advertising industry. We want these awards to become the leading annual showcase for work which demonstrates the role advertising and communications can play in driving more sustainable ways of living, whether that’s supporting change in business practice or nudging citizens behaviour change more broadly. Now is the time to shine with climate-positive messages that inspire and deliver better outcomes: send in your best entries!”

Stephen Woodford, Chief Executive, Advertising Association, said: “Advertising drives competition and innovation and these will be the forces that transform our economy and ways of living to be sustainable. These awards will recognise the brands at the forefront of this transformation, and we hope will inspire even more competition and innovation in the years ahead.”

Gideon Spanier, UK editor-in-chief of Campaign, said: “Campaign is delighted to partner with Ad Net Zero on these important awards, which will recognise the companies and organisations that are leading the way on sustainability and the move to a net zero carbon economy. We want the Campaign Ad Net Zero Awards to be a benchmark of excellence and a source of inspiration – at a critical moment when all of us need to do more to protect and regenerate our planet.”

For full details of how to enter and a list of categories, please visit:

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