Day: 6 November 2023

AA Convenes UK Advertising Industry AI Taskforce

Stuart Mitchell

The Advertising Association has formed a new AI Taskforce bringing together senior representatives from across its membership. The aim is to build a coordinated policy approach, in recognition of the rapid need to establish ethical safeguards, develop industry guidelines and work with the Advertising Standards Authority (ASA) where appropriate to ensure the use of AI in advertising campaigns is transparent and legal, decent, honest, and truthful. The Taskforce meets for the first time this week to ensure the advertising and marketing industry are responsible producers, deployers and end-users of AI.…

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Sainsbury’s introduces paper packaging to its toilet and kitchen rolls in UK retailer first

Stuart Mitchell

Sainsbury’s is the first UK retailer to announce it is switching from plastic to paper packaging across its entire own-brand toilet paper and kitchen towel ranges. The move will save 485 tonnes of plastic, which is equivalent to over 55 million pieces of plastic a year. The change is the biggest plastics reduction the retailer has made in its grocery business so far. The new packaging will launch across 27 products, with customers starting to see the change in store and online from this week. The paper packaging will have…

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Congratulations to the 2023 Campaign Ad Net Zero Award Winners

Stuart Mitchell

The winners of the second Campaign Ad Net Zero Awards have been revealed at a lunchtime ceremony on November 2 at the Londoner Hotel. Over 200 guests gathered to recognise efforts to make the advertising ecosystem more sustainable, with the winning case studies aimed at inspiring the industry to change the way they work and deliver more campaigns that support a sustainable future. Two top prizes were awarded with Grey Colombia and Makro taking the International Grand Prix for their ‘Life Extending Stickers’ and ITV and E-Bay taking the UK…

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PepsiCo Beverage’s Sacramento-Based Electric Fleet Is Driving Progress Toward PepsiCo’s Net Zero Emissions Goal in NACFE ‘Run on Less’ Trucking Event

Stuart Mitchell

PepsiCo Beverages North America’s (PBNA) Sacramento-based Tesla Semi trucks are taking part in the North American Council for Freight Efficiency’s (NACFE) national “Run on Less: Electric Depot” trucking event this September. In December 2022, PepsiCo took the first delivery of the all-electric Tesla Semi trucks and as of September 1, nearly 680,000 Zero Emissions (ZE) miles have been traveled. PBNA’s Sacramento, Calif. bottling production and distribution facility is using a variety of electric vehicles including BYD Electric yard tractors, light-duty Ford E-Transit Service vehicles and 21 Tesla Semis as the…

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Megan Thee Stallion Says “Check In On Your Friends” in New PSA with Seize the Awkward

Stuart Mitchell

Seize the Awkward, a national campaign that inspires and prepares young adults (ages 16-24) to talk about mental health with their friends, spotlights three-time Grammy-winning superstar, entrepreneur and philanthropist Megan Thee Stallion in a new public service advertisement (PSA), “Check In On Your Friends,” which launched recently. In the latest PSA from the award-winning campaign from the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED) in collaboration with the Ad Council and Droga5, Megan gets real about the pressures to be strong and the importance of peer-to-peer…

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