Candace Cameron Bure Named 2018 Celebrity Ambassador for The Salvation Army’s Red Kettle Campaign

Entering its 128th Red Kettle season, The Salvation Army has enlisted actress, executive producer and New York Times best-selling author Candace Cameron Bure to inspire others to join the mission to combat hunger, homelessness and hopelessness.

“What a lot of people don’t realize is that a majority of people who live in poverty look just like me and you,” said Commissioner David Hudson, national commander of The Salvation Army. “But they’re our neighbors, and they desperately need our help. We’re thrilled to have Candace join us in the Fight for Good as we help those in need.”

Fight for Good Celebrity Ambassador

Bure will serve as celebrity ambassador for the 2018 Fight for Good by conducting media appearances and visiting Salvation Army services to experience the unique ways the organization provides a hand up to the millions of people living in poverty across the nation.

As the 2018 Fight for Good Celebrity Ambassador, Candace Cameron Bure will shine a light on the battles those in need are fighting every day.

“Being a mom myself, it breaks my heart to know there are parents struggling to put food on the table and who, during the holidays, also have the added pressure to provide Christmas gifts for their kids,” Bure said. “I hope each person who donates to The Salvation Army understands how important their contribution is. It’s a Christmas miracle for thousands of families. It’s food for the hungry and shelter for the homeless all year long.”

Throughout the season, Bure will experience firsthand the impact of The Salvation Army’s services on people’s lives, funded by the critical donations made to red kettles during the holiday season.

She will begin her “tour of duty” with a visit to the Steve Harvey Show in Los Angeles, where they will shine a light on The Salvation Army’s Napa Valley Culinary Training Academy, where students are helped back on their feet through the program.

Through a visit to the L.A. Red Shield Youth & Community Center, Bure will learn how The Salvation Army breaks the cycle of poverty and inspires the next generation to thrive. She will spend her day speaking with kids about their goals, barriers they face and their outlooks on life.

Last, Bure will also visit with a family receiving support from The Salvation Army to learn their story and struggles and what The Salvation Army is doing to make the joy of opening a holiday gift possible.

“Imagine choosing between Christmas gifts for their children or paying the utility bill,” said Lt. Col. Ward Matthews, national community relations and development secretary for The Salvation Army. “Think about the millions of people who have lost their homes and belongings due to natural disasters and suddenly find themselves in poverty. These are the people we’re fighting for.”

To donate to the 128th Red Kettle Campaign:

  • New this year, ask Amazon Alexa to donate by saying, “Alexa, donate to The Salvation Army,” and then specifying the amount.
  • Visit
  • Drop money into the thousands of red kettles at partner storefront locations.
  • Give any amount by texting KETTLES to 91999.

In addition, The Salvation Army is piloting a new way to join the Fight For Good at the Red Kettle. Simply use Apple Pay or Google Pay at participating red kettles in Seattle, Dallas, Kansas City, or New York City to digitally and seamlessly provide Christmas to families in need. Just like your coins and cash, digitally donated funds stay in your local community.

During the holiday season, more than 3 million people rely on The Salvation Army to provide them with a warm meal on Christmas Day or toys for their children. Donating to the red kettles also enables The Salvation Army to serve more than 23 million people a year, which includes more than 9 million nights of shelter and 52 million meals, along with substance abuse rehabilitation programs, after-school programs, and emergency shelter for children and families.

To learn more about the Red Kettle Campaign or make a difference in the lives of those in your community, visit

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