Category: Ethical News (non Marketing)

Ford Brazil’s Heavy Truck Division Has Created The ‘Safe Cap’ to Improve Driver Safety

Stuart Mitchell

Ford Brazil’s Heavy Truck division has developed an innovative technology to help truck drivers ride more safely and avoid a common situation that happens during their trip routines: travel fatigue. The Safe Cap looks like a common hat at first sight. However, it comes equipped with sensors that are capable of interpreting the driver’s head movements to warn if the user is tired or sleepy behind the wheel. The alert is issued by three kinds of signals: vibration, sound and light flashes to guide the driver to stop for a…

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Equally Safe Delivery Plan Expanded

Stuart Mitchell

A strategy to prevent and eradicate violence against women and girls is to be expanded and backed by more than £1 million of additional funding the Scottish Government has announced. The Equally Safe delivery plan includes measures to teach school children the importance of consent and healthy relationships and will see Rape Crisis Scotland’s sexual violence prevention programme rolled out across a further 11 local authorities.  The plan, which contains 118 actions, also includes an ‘Equally Safe’ accreditation scheme which will be developed for employers to promote best practice in…

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CNR Challenges Us With A Powerful Film

Stuart Mitchell

“Refugees” and “migrants” have been front-page news across all media for months. But behind the knee-jerk phrase “migrant crisis” lies a terrible crisis of European hospitality. After the ordeal of their journey, men, women and children leaving their country in an emergency, fleeing poverty, terror or war, see their hopes dashed on the gates of fortress Europe. The European Union, which has spent €13 billion since 2000 to combat so-called migrant flows, does not grant them the dignified welcome to which they are entitled, infringing international agreements and the Human…

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Dogs Trust use VR for the first time for face-to-face Fundraising.

Stuart Mitchell

Dogs Trust have partnered with GOOD Agency to launch a brand new Virtual Reality fundraising experience.  Dogs Trust’s face-to-face fundraisers needed to find a way to cut through and grab the attention of people inundated with constant messaging, and show them what a difference they can make. GOOD Agency have been working with Dogs Trust to create an immersive virtual reality experience that truly engages the public; a powerful way to demonstrate the impact donors can have for the thousands of dogs each year that Dogs Trust care for. Launching…

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UNHCR Launches ‘ Nowhere People UK ’ Exhibition

Stuart Mitchell

In the first exhibition to document statelessness in the UK, artist Greg Constantine provides a glimpse into the hidden lives of these people living in the margins of society, denied basic rights that citizens take for granted. Among the exhibition’s ‘nowhere people’ is 27 year old Maya, who was one of tens of thousands of Kurdish children in Syria whose birth was unregistered by authorities. Her family was detained in the UK after their asylum claim was rejected, but Maya has since been granted British nationality. “Being stateless is not…

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