Category: News

Effie and Ipsos Creative Excellence Release Third Report in Dynamic Effectiveness Series: The Intuition Illusion

Stuart Mitchell

A knowledge gap between brand marketers and their audience risks undermining marketing effectiveness unless brands take a more rigorous view of insight, intuition, and the right balance between the two, according to ‘The Intuition Illusion: Why The Audience Knowledge Gap is Sabotaging Your Work’ – a new report from Effie and Ipsos. The report, the latest in Effie and Ipsos Creative Excellence “Dynamic Effectiveness” series, begins by examining the gap that often exists in brands’ understanding of the audiences they need to reach – and the lack of empathy that…

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Clean Food Group’s CLEAN Oil™ 25 secures cosmetics approval unlocking new pathways for sustainable beauty

Stuart Mitchell

Clean Food Group, a leading UK food tech business, manufacturing sustainable oils and fats through fermentation, announces that it has received approval for its CLEAN Oil™ 25 product to be used as a cosmetic ingredient in the United Kingdom, Europe, and the United States. CLEAN Oil™ 25 offers a sustainable alternative to traditional oil and fat ingredients and was developed in collaboration with leading full-service beauty manufacturer THG LABS, the R&D and manufacturing arm of THG Beauty as well as Croda, a speciality chemical company. The partnership combines Clean Food…

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Eurobest reveals its 2025 Jury Presidents

Stuart Mitchell

Eurobest, celebrating Europe’s most groundbreaking creativity, has revealed the Jury Presidents who will oversee the 2025 Awards. Meeting in London this Autumn, these industry leaders will guide their Juries to benchmark excellence across Europe’s very best creative and effective work. Among the Jury Presidents, Marcin Sosiński, Chief Creative Officer, Dentsu Creative, Poland and CEE, makes history as the first-ever Jury President from Poland. Sosiński will lead the Creative Data and Innovation Jury. On his appointment, he commented: “It’s a true honour to serve as Jury President for the Creative Data…

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Over 20 organisations call for national water social tariff as water bills soar

Stuart Mitchell

Later life financial hardship charity Independent Age has teamed up with 24 other organisations to send a joint letter to the new Secretary of State for Environment, Food and Rural Affairs; Emma Reynolds, making the case for a national water social tariff in England and Wales. The letter comes as households in England and Wales are expected to spend an average of £603 in 2025/26 on their water and sewerage bill, 26% more than the year before.  The organisations regularly hear from people on low incomes who are struggling with the…

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Vodafone Foundation and Save the Children call for joined up action to improve children’s digital wellbeing across Europe

Stuart Mitchell

A new report published recently, finds rising digital stress, gaps in support, and emerging risks are outpacing classroom practice and safeguards and calls for practical collaboration between governments, educators, and technology platforms. “Click, Scroll, Connect and Balance” highlights five interconnected issues that the report’s authors believe are collectively undermining children’s digital wellbeing: Digital stress and mental health impacts: In Romania, 50% of children reported being called offensive names online, and 26% had trouble sleeping after an online incident. Across OECD countries, 17% of 15-year-olds feel anxious without their devices, and…

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