Games Industry Unites to Promote World Health Organization Messages Against COVID-19; Launch #PlayApartTogether Campaign

The global and far-reaching games industry agreed to disseminate key messages from the World Health Organization to help slow the spread of COVID-19. To promote these messages, 18 game industry leaders in the interactive entertainment space have launched #PlayApartTogether, an initiative that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19. By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world,…

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Shift4 Payments Launches Shift4Cares.com to Raise Over $200 Million for Small Businesses and Highlight Economic Impact of COVID-19

Shift4 Payments, the leader in integrated payment processing solutions, has announced the launch of Shift4Cares.com, a round-the-clock online resource for government agencies, news outlets and businesses affected by COVID-19. The website offers a wealth of valuable information on the economic impact of this pandemic and is part of Shift4’s initiative to raise over $200 million for restaurants and other small businesses — including up to $10 million contributed directly from the company. Shift4 Transaction Data Highlights Economic Impact of COVID-19 As the leading payment processor for the hospitality industry, Shift4…

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Estrella Media Launches #SiSePuede Community Empowerment Campaign Across Its Media Platforms to Promote Hope and Optimism in U.S. Latino Community

Estrella Media, has launched a #SiSePuede (Yes We Can) community empowerment campaign for the U.S. Hispanic population aimed at inspiring hope and optimism during the current pandemic. The public engagement effort launched today uses a common Spanish-language idiom to promote the idea that we can come together as a community to help alter the course of the COVID-19 virus and to let our audience know that Estrella Media’s television, radio and digital platforms are committed to serving as a critical hub of trustworthy information. The campaign will feature Estrella Media…

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Lineage Logistics Commits $5 Million and Launches Its “Share A Meal” Campaign to Help Provide 100 Million Meals in Response to COVID-19

Lineage Logistics Holdings, LLC has announced its commitment to a $5 million donation and the launch of its Share A Meal campaign to help provide 100 million meals to people in need in response to COVID-19. “The COVID-19 virus presents extraordinary challenges for moving, storing, and distributing food on a large scale,” said Greg Lehmkuhl, Lineage’s President & CEO. “At Lineage, we’ve built a business dedicated to shepherding food all over the world, which puts us in a unique position to help overcome these challenges. We want to do our…

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#allinseattle Raises $27M to Provide Immediate Assistance for People Impacted by COVID-19

#allinseattle has launched with more than $27 million in pledged donations from individuals and entities to local organizations that are directly working with people affected by the COVID-19 crisis. The group is calling on others in the region – and community and business leaders around the country – to donate to the organizations that are helping people in their communities get the support they need to make it through these turbulent times. The group formed through a groundswell of concern and emotion, working to identify organizations with minimal overhead who…

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