The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final WARC Ranking, is now released. Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Effective 100 Ranking is an aggregate of the results of the most important global and regional effectiveness awards of 2024. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey. Anna Hamill, Senior Editor, WARC Creative, said: “The…
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Game On: New computer game aims to tackle plastic pollution
Harnessing the power of gaming to change the way we think about plastic waste is the focus of a new project by a team of scientists from the University of Portsmouth’s Revolution Plastics Institute. The project combines multidisciplinary expertise from academia and industry to create a commercially viable game that engages players in understanding waste management. In partnership with leading games developer Harnessing the power of gaming to change the way we think about plastic waste is the focus of a new project by a team of scientists from the…
Read MoreUnity Trust Bank marks 40 years of impact with increase in lending to areas of high deprivation
Unity Trust Bank, which supports organisations that create positive social impact across the UK, has reported that more than half of its lending went to customers delivering services in areas of high deprivation in 2024. In its annual results, Unity’s overall lending remained at over £1 billion with 50.5% (2023: 45.3%) committed to where it is needed most. Customer balances rose to a record £1.7 billion (up 10% from 2023) as more socially-minded organisations chose to place their deposits with Unity, so they could be used to improve the quality…
Read MoreAnimal impact ‘still felt on huge scale’ as nation remembers five years since first lockdown
On the fifth anniversary of UK nations being plunged into unprecedented lockdown restrictions, the RSPCA says the impact for animals is “still being felt on a huge scale”. The charity fears impulse pet purchasing to ease lockdown “boredom”, a lack of socialisation opportunities for many young dogs, and the cost of living crisis arguably precipitated by the pandemic have all placed “enormous challenges” on pets, their owners, and the animal welfare sector. Animal abandonment rising The charity took reports about 22,503 animal abandonment incidents last year – more than in…
Read MoreSodexo achieves prestigious recognition for commitment to social impact
Sodexo UK & Ireland has been awarded the Ambassador Charter Mark Award by the Social Recruitment Advocacy Group, becoming the first organisation to achieve this highest level of recognition. This milestone reflects Sodexo’s long-standing commitment to creating social impact in the communities it serves and operates in, with each of its 30,000 colleagues supporting the delivery of its varied services and taking collective responsibility for driving positive change every day. The Social Recruitment Advocacy Group was founded in 2022 by PeoplePlus, a leading organisation in social value creation, and is…
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