Category: News

Eighty percent of brands have concerns about agency use of GenAI

Stuart Mitchell

Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology. Eighty percent of multinational brand owners have expressed concerns about how creative and media agency partners are using generative AI (gen AI) on their behalf and legal (66%), ethical (51%) and reputation (49%) risks were also cited as major roadblocks to more widespread adoption. Marketers also admitted to a lack of capabilities in this area (55%)…

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Young Enterprise announces appointment of new Chief Executive Officer

Stuart Mitchell

The national financial and enterprise education charity, Young Enterprise, announced recently that Sarah Porretta will be joining as Chief Executive Officer from November 2024. Sarah, who is currently Deputy CEO at Fair4All Finance, will be taking over from Sharon Davies, who has been at the charity for fifteen years. Sarah’s appointment comes at an important time for Young Enterprise, coinciding with the November launch of the new ‘Transforming Futures 2024-30’ strategy, which focuses on the long-term impact Young Enterprise programmes and services can make to both productivity and social mobility.…

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NSC Presents 2024 Distinguished Service to Safety Awards

Stuart Mitchell

The National Safety Council honored six individuals with the Distinguished Service to Safety Award, the highest award given to safety professionals by the Council. Recipients were honored at the opening session of the 2024 NSC Safety Congress & Expo in Orlando, the largest annual gathering of safety and health professionals worldwide. Candidates were nominated by both the general public and NSC members, and reviewed by NSC Division Committees. The following individuals were selected for recognition this year: Alfred Chinbuah, Managing Director, Fire Safety Consulting Services Ltd. His significant impact on health…

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Regulator CEO urges councils to improve compliance with trustee duties

Stuart Mitchell

Charity Commission Chief Executive, David Holdsworth, is today writing to all local authorities in England and Wales setting out urgent action they can take to ensure they comply with the legal responsibilities of charity trusteeship, which makes them responsible for running the charity and managing its assets.   The letter, which coincides with updated guidance the regulator has developed with the Local Government Association, will highlight the Commission has dealt with several recent cases involving council trusteeship and warns of the “significant administrative headaches” councils could face from any failure to…

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New Toolkit Offers Updated Messaging to Address the Chronic Absenteeism Crisis in K-12 Schools

Stuart Mitchell

Since the COVID-19 pandemic, one out of every four students—or even more—have been considered chronically absent in U.S. school systems, meaning they missed at least two school days per month during the academic year. To combat the growing absenteeism crisis, a new study from the Ad Council Research Institute (ACRI), with support from Overdeck Family Foundation, provides guidance for how school leaders, educators, community partners, and others can more effectively encourage families to send their children to school on a consistent basis. Download the full report and toolkit, “Back to…

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