Tag: World Federation of Advertisers (WFA)

Eighty percent of brands have concerns about agency use of GenAI

Stuart Mitchell

Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology. Eighty percent of multinational brand owners have expressed concerns about how creative and media agency partners are using generative AI (gen AI) on their behalf and legal (66%), ethical (51%) and reputation (49%) risks were also cited as major roadblocks to more widespread adoption. Marketers also admitted to a lack of capabilities in this area (55%)…

Read More

First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

Stuart Mitchell

Initial results from the first-ever Diversity, Equity and Inclusion Census of the global marketing industry have identified key challenges around family status, age and gender as well as ethnicity and disability. It found clear gaps in lived experience when these groups were compared to the industry average, both in individual markets and globally. For example, on Kantar’s Inclusion Index, which is generated by asking questions about people’s sense of belonging, the absence of discrimination and presence of negative behaviour, men scored at 69% compared to women at 61%. Despite these…

Read More