Tag: Ad Council Research Institute (ACRI)

The Road to Electrification: U.S. Homeowners Are Ready, but More Education on Cost and Performance Remain

Stuart Mitchell

As an estimated 42% of the U.S.’s energy-related emissions that negatively contribute to climate change come from our homes and vehicles, it’s clear the American public has an opportunity to take personal actions that can lead to positive changes for our families, our communities, our health and wellbeing, and our planet. In a newly released mixed-methods research study of more than 5,000 homeowners, the Ad Council Research Institute (ACRI) partnered with Rewiring America to better understand the knowledge, attitudes, and behaviors of U.S. homeowners on electrification (or “going electric”), and…

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New Toolkit Offers Updated Messaging to Address the Chronic Absenteeism Crisis in K-12 Schools

Stuart Mitchell

Since the COVID-19 pandemic, one out of every four students—or even more—have been considered chronically absent in U.S. school systems, meaning they missed at least two school days per month during the academic year. To combat the growing absenteeism crisis, a new study from the Ad Council Research Institute (ACRI), with support from Overdeck Family Foundation, provides guidance for how school leaders, educators, community partners, and others can more effectively encourage families to send their children to school on a consistent basis. Download the full report and toolkit, “Back to…

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Family, Friends Need More Resources and Support to Help Loved Ones Who Are Struggling with Their Mental Health

Stuart Mitchell

New critical research and communications tools for 988 are now available. These novel resources are focused on engaging the trusted messengers that people turn to for reliable, unbiased information, and help when they’re struggling with their mental health or in crisis. The latest study from the Ad Council Research Institute (ACRI), in partnership with the National Action Alliance for Suicide Prevention (Action Alliance), the Suicide Prevention Resource Center (SPRC), and supported by the Substance Abuse and Mental Health Services Administration (SAMHSA), follows crucial findings released in late 2023 about the…

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New Study Reveals Current Knowledge & Attitudes Toward Extreme Risk Protection Orders and Provides States with a Playbook to Inform the Public

Stuart Mitchell

As more states in the US begin to adopt their own Extreme Risk Protection Orders (ERPOs), a new study from the Ad Council Research Institute (ACRI) and The Joyce Foundation uncovers the public’s awareness of and attitudes toward these laws in the states where they are in place. Though awareness of these laws is relatively high (65%), only a small percentage (7%) of the public is very familiar with them and could be in a place to effectively utilize them if needed. The report also provides a communications toolkit with…

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