Category: News

Gaming worth $184bn globally but advertiser spend is fractional – WARC Global Ad Trends

Stuart Mitchell

Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report, ‘Gaming: Advertising’s untapped opportunity’ released today. Alex Brownsell, Head of WARC Media, says: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem spans devices and platforms defying conventional definitions of a channel. Gaming has long been heralded as a vital emerging opportunity for brands, particularly those wanting to reach younger audiences.  “However, in-game advertising spend remains…

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CIPR’s Diversity and Inclusion Network release new guide on Disability allyship and advocacy

Stuart Mitchell

A new guide from the Chartered Institute of Public Relations’ (CIPR) Diversity and Inclusion Network is out today, exploring the role and importance of allyship, advocacy, and accomplices in dismantling barriers which exist in the PR industry.  The final instalment in a five-part series of guides is designed to enhance understanding of disability allyship and advocacy by offering practical strategies for how PR professionals can support colleagues and close the gap between industry discourse and tangible change. The guide is part of a free-to-download series of EDI essentials, covering the following…

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UNESCO’s network of centres of excellence are using science to catalyse sustainable development

Stuart Mitchell

There are currently 62 centres of excellence around the world that operate under the auspices of UNESCO and specialize in science and engineering. These centres contribute to the execution of UNESCO’s programmes: they are fostering responsible forest management, developing early warning systems for floods and droughts, using remote sensing to identify and study archaeological remains, training hundreds of water professionals all over the world each year from to bridge the chronic skills shortage in this field, and much more. UNESCO brought these centres together in Kuala Lumpur, Malaysia, to deepen…

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Pro Bono Economics research estimates that there are around 230,000 people under 35 in the UK with net financial assets exceeding £100,000

Stuart Mitchell

New research reveals that, while a significant percentage of young people in the UK are keen to contribute to good causes, many are not receiving advice on how best to invest their money. The research, by Pro Bono Economics (PBE), found that while there are around 230,000 people under 35 with net assets exceeding £100,000, roughly 110,000 of those may not be in contact with a financial or wealth adviser. As well as unlocking large charitable donations, providing philanthropy support for young wealthy clients would be a significant growth opportunity…

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Learning from OSCR’s Inquiries: Dominant behaviour in charities

Stuart Mitchell

OSCR, the Scottish Regulator releases guidance on problem of dominant behaviour in charities. This is what they have announce on their website: Part of our work as the Scottish Charity Regulator is to carry out inquiries in response to concerns from the public, charity staff and other sources. Reflecting on some of the inquiry cases that we have dealt with recently, we have identified several common themes and lessons that charities, and those who work with charities, can learn from to help improve their governance and avoid potential problems. We…

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