The Chartered Institute of Public Relations (CIPR) has honoured the profession’s finest campaigns, teams, and practitioners at its 42nd annual Excellence Awards. This year’s awards saw six organisations each securing two wins on the night.
Tin Man, the British Beer and Pub Association, Golley Slater, Mediator, MHP Group, and Sanctuary were the big winners on the night, each taking home two awards as nearly 500 PR and communications professionals joined magician and presenter Ben Hanlin at the Royal Lancaster Hotel in London to celebrate the best work in PR over the last 12 months.
Among the double winners, the British Beer and Pub Association’s campaign to secure a Government U-turn on behalf of the nation’s pubs won both the Change Communications Campaign and Public Affairs Campaign awards, while Tin Man added a Mark of Excellence in the PR Consultancy of the Year category to its two campaign wins.
That title went to Ready10, while Viva retained its crown as Small PR Consultancy of the Year. Words+Pixels was named Specialist PR Consultancy of the Year, and Deloitte UK and Sanctuary took home the In-House PR Team of the Year awards for the private and not-for-profit sectors respectively.
Individual talent was also recognised as Emilija Juseviciute of Essex County Fire and Rescue Service was named Outstanding Young Communicator of the Year, sponsored by JGA, and Tuesday Media won the award for Independent PR Practitioner of the Year.
This year’s awards, sponsored by Specialist Speakers, featured 33 categories.
Congratulations to all of this year’s winners and everyone shortlisted. The range of the winning work is what stands out, from a trade body shaping the public policy debate to in-house teams and consultancies of every size delivering for their clients and communities. These awards exist to mark the very best of our profession, and this year’s winners have set that mark high.
CIPR President Farzana Baduel Chart.PR, Hon FCIPR
Corporate and Business Communications Campaign
WINNER: MHP Group with Coca-Cola: The Bosses
Mark of Excellence: Companies House with Changes to UK Company Law – Identity Verification
Internal Communications or Employee Engagement Campaign
WINNER: Currys x The fresh Group with Currys – Right First Time
Change Communications Campaign
WINNER: British Beer and Pub Association with The nation’s pubs; the Government’s U-Turn
Consumer Relations Campaign
WINNER: Smarts with Asda – Love is in the Aisles
Mark of Excellence: Bottle with Bottle x Stannah LiftStyle Icon
Public Sector Campaign
WINNER: Kindred with Probation in Verse
Mark of Excellence: Lancashire Police and Crime Commissioner with #NailDomesticAbuse
Social Purpose Campaign
WINNER: Tim Reid Media with Tim Reid Media – Chinook Justice Campaign
Mark of Excellence: The Heard with STRUT SAFE: STRUT STOP
Public Affairs Campaign
WINNER: British Beer and Pub Association with Saving pubs: achieving a rare Government U-Turn
Mark of Excellence: Tendo with Turning EV Charging Accessibility Into Law
Not-for-Profit Campaign
WINNER: Mediator with Uncried Tears of Men
Mark of Excellence: Story Shop & The Maclean Brothers with The Maclean Brothers Pacific Row
Healthcare and/or Wellbeing Campaign
WINNER: Mediator with Uncried Tears of Men
Mark of Excellence: Kindred with No More Stiff Upper Lip
Integrated Campaign
WINNER: Weber Shandwick with Knorrplay is the new foreplay
Beauty, Fashion and Lifestyle Campaign
WINNER: Umpf with The Wonder Wall: Supernova Spectacle at St David’s
Environmental Campaign
WINNER: Sara McCracken Consulting Ltd with 1.2 million people acting for climate and nature.
Mark of Excellence: Words+Pixels with Back Market: The Last Shot Gallery
Low Budget Campaign
WINNER: Tin Man x London Luton Airport with The Lilo-brary
Mark of Excellence: Klaxonn with FLATPACK WORLD CHAMPIONSHIPS
STEM Campaign
WINNER: UKCEH with First UK Rice Trials
Sport or Entertainment Campaign
WINNER: VCCP with Allwyn x VCCP: The Scratch Car
Mark of Excellence: Working Word & Welsh National Theatre with A new Welsh National Theatre
Travel, Transport or Tourism Campaign
WINNER: Tin Man and Tourism New Zealand with Tourism New Zealand x The Hardest Geezer
Education Campaign
WINNER: 23red with Mumentum
Mark of Excellence: McCANN with McCANN x Arden University – Silence Your Critic
Best Use of Media Relations
WINNER: Story Shop & The Maclean Brothers with The Maclean Brothers Pacific Row
Best Channel Delivery
WINNER: Bank of England with Bank of England’s Mind Your Money Campaign
Mark of Excellence: Companies House with Changes to UK Company Law – Identity Verification
Best Long-term Campaign
WINNER: Golley Slater with Inspiring Genius Decisions During Apprenticeship Week Wales
Mark of Excellence: Hard Numbers with Gigamon: Rewriting the security narrative of Hybrid Cloud
Best Use of Content
WINNER: MHP Group with Santander UK with Fixing the Broken Chain
Best Event
WINNER: DTEK with “Carol of the Bells” at a Destroyed TPP
Best In-House Campaign
WINNER: King’s College London with Science at King’s
Best Long-term Client Care
WINNER: Golley Slater X Skills, Higher Education and Lifelong Learning team at Welsh Government with Golley Slater x SHELL Welsh Government
Issues, Crisis or Reputation Management
WINNER: National Grid Electricity Distribution with National Grid’s Crisis Response to Storm Goretti
Best Equity, Diversity and Inclusion Campaign or Initiative
WINNER: Sanctuary with Behind the Mask – Disability History Month
Outstanding Young Communicator of the Year
WINNER: Emilija Juseviciute, Essex County Fire and Rescue Service
Mark of Excellence: Louis O’Halloran, Inflect
Independent PR Practitioner of the Year
WINNER: Tuesday Media
Mark of Excellence: Verity Cash, Alphabet Communications
In-House PR Team of the Year – Private Sector
WINNER: Deloitte UK
Mark of Excellence: QBE Insurance
In-House PR Team of the Year – Not-for-Profit/Public/Charity Sector
WINNER: Sanctuary
Mark of Excellence: Quadram Institute
Specialist PR Consultancy of the Year
WINNER: Words+Pixels
Mark of Excellence: Kindred
Small PR Consultancy of the Year
WINNER: Viva
PR Consultancy of the Year
WINNER: Ready10
Mark of Excellence: Tin Man
