The Chartered Institute of Public Relations (CIPR) has recently announced the launch of its new Agency & Client Finder service, designed to connect organisations and in-house PR teams looking for external PR support with industry-leading agencies.
The service streamlines the process of finding suitable PR partners by allowing organisations to submit their PR briefs for the CIPR to then match their needs and objectives with agencies within its Corporate Affiliate network.
There are currently 67 Corporate Affiliate agency members of the CIPR, each adhering to the highest professional and ethical standards under the Institute’s Code of Conduct, providing clients with assurance that their projects will be handled by reputable and reliable agencies.
The Agency & Client Finder service benefits agencies by providing access to new business opportunities while those looking for additional PR support can save time and effort in their search for agencies that meet their specific requirements.
Businesses of all shapes and sizes understand better than ever the importance of their reputation and are turning to professional public relations for its experience and expertise to help them manage it. Finding the right agency can be a time consuming and complex process. Our new Agency & Client Finder service aims to simplify that and is a significant step forward in our support of the whole industry. By helping to make these connections, it will not only provide valuable opportunities for our agency members but also ensure that businesses and in-house teams can easily find partners who uphold the highest standards of professionalism and ethics.
Alastair McCapra, CIPR Chief Executive
