CIPR launches series of resources for Ethics Month

The Chartered Institute of Public Relations (CIPR) has announced its support of February’s global Ethics Month campaign with a series of ethics resources. 

Throughout the month the CIPR will publish a series of four practical playbooks and one essential skills workbook. The guides are exclusive to CIPR members with the aim of improving practical knowledge of ethics, developing professional skills, and increasing competence in using a range of tools and techniques. 

The CIPR Applied Tools & Techniques Series of ethical practical playbooks – edited by Dr Heather Yaxley FCIPR PhD – launches today. 

  • Fact-checking (download now)
  • Ethical decision-making (published w/c Feb 7) 
  • Regulation (published w/c Feb 14) 
  • Reflective ethical practice (published w/c Feb 21) 

An Essential Skills Workbook on Data Literacy Skills will be published on the week of February 28.

Organised by the Global Alliance for Public Relations and Communications Management, the third annual Global Ethics Month seeks to increase the importance of ethics in communication in all areas of business, government, non-profit and education.

Whilst putting ethics at the heart of PR practice is a 365 day responsibility, joining the Global Alliance’s Ethics Month provides a very valuable focus to this subject and reinforces the distinction of PR professionals who are committed to the standards of Chartered PR practice.  For those who participate in Continuous Professional Development it’s mandatory to undertake ethics related learning and development activity because it’s integral to good practice, so the series of events and resources being released this month will provide a rich seam of material to explore ethical challenges PR professionals face operating in today’s media landscape.  Thank you to all those who have given time to contribute to the brilliant resources and hosting some really interesting events.
CIPR President Rachel Roberts Chart.PR, MCIPR


Latest research states that the main strategic issue for communications for the next years is to build and maintain trust across key stakeholders. Economic turbulence related to the global pandemic puts trust to the test and is strengthening the trend – so the momentum to put emphasis on ethics in communications and PR is here and now!

The Global Alliance Ethics Month in February 2022 brings attention to the importance of ethics in communication in all areas of business, government, non-profit and education. It connects the PR and Communications professionals globally to discuss the current state of ethics and the ethical dilemmas we as professionals face in our daily work – whether related to news reporting on the pandemic, advancement of new technologies, such as AI or where to draw the line when communicating sustainability.
Kia Haring, Ethics Month Lead for the Global Alliance

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