More than 300 PR professionals gathered at the Radisson Blu in Glasgow for the 2019 CIPR Scotland PRide Awards ceremony – the nation’s annual public relations showpiece.
Weber Shandwick Scotland were the big winners of the night, scooping five Gold Awards, including ‘Best Use of Social Media’ and ‘Best Use of Influencer Relations’ for their continued work with VELUX.
Holyrood PR took home four Gold Awards, whilst British Heart Foundation Scotland won a hat-trick for their “Scotland: A Nation of Lifesavers” campaign, raising awareness of the importance of bystander CPR to save lives and teaching CPR to every child in Scotland. Judges praised the campaign for showing “the power of PR at its best” and “making a real difference to Scottish lives”.
3×1 Group and Wheatley Group were crowned Outstanding Public Relations Consultancy and Outstanding In-House Public Relations Team, respectively.
In the individual categories, Holyrood PR’s Chris Fairbairn ACIPR was named Outstanding Young Communicator and James Donaldson took the title of Outstanding Independent Practitioner.
Congratulations to all our winners and runners-up in this year’s PRide Awards. Recognising the talents of PR practitioners across Scotland, it’s fantastic to be able to celebrate the success of the industry and those who work in it. We are always impressed by the high standard of entries from individuals, agencies and in-house teams. They displayed creativity, professionalism and demonstrated how PR can add organisational value giving our judges a real challenge to choose the winners.
Ruth Macleod MCIPR, Chair of CIPR Scotland
Full Gold Award winners from the 2019 CIPR Scotland PRide Awards:
- Corporate and Business Communications Campaign – Holyrood PR, Skyrora – Putting Scotland in Space
- Internal Communications Campaign – Edinburgh Airport, Big Day Today
- Consumer Relations Campaign – Weber Shandwick Scotland and Quality Meat Scotland, Scotch Lamb, Naturally
- Public Sector Campaign – 3×1 Group and Food Standards Scotland, No To Upsizing
- Community Relations Campaign – Holyrood PR, Investing in Communities – CALA Homes Bursary
- Public Affairs Campaign – British Heart Foundation Scotland, Scotland: A Nation of Lifesavers
- Not-for-Profit Campaign – British Heart Foundation Scotland, Scotland: A Nation of Lifesavers
- Integrated Campaign – Weber Shandwick Scotland and Caledonian Sleeper, Dream Big with the new Caledonian Sleeper
- Low Budget Campaign – British Heart Foundation Scotland, Scotland: A Nation of Lifesavers
- Arts, Culture or Sport Campaign – Aberdeen Performing Arts and BIG Partnership, Music Hall Stepping In campaign
- Travel, Leisure or Tourism Campaign – Clarion Communications and The Edinburgh Dungeon, #VoteWallace
- Construction, Property or Infrastructure Campaign – Weber Shandwick Scotland and CityFibre, Building Gigabit Britain
- Regional Campaign of the Year – Volpa and Developing Young Workforce Perth & Kinross, Learn a Living
- Best Use of Media Relations – Holyrood PR, Skyrora: Rocketing into the Headlines
- Best Use of Social Media – Weber Shandwick Scotland and VELUX, A Real Social Space
- Best Use of Content – Pagoda PR and Scottish Government, We Are Scotland
- Best Use of Influencer Relations – Weber Shandwick Scotland and VELUX, Search VELUX Extensions
- Best Event – Skills Development Scotland, Scotland’s Apprentice Convention 2018
- Best Publication – VisitScotland, TV Set in Scotland
- Outstanding Young Communicator – Chris Fairbairn ACIPR, Holyrood PR
- Outstanding Independent Practitioner – James Donaldson, Engage PR
- Public Sector Team of the Year – VisitScotland
- Outstanding In-House Public Relations Team – Wheatley Group
- Outstanding Small Public Relations Consultancy – Clark Communications
- Outstanding Public Relations Consultancy – 3×1 Group
To view the full results, please visit the CIPR Awards website.