Offering a more environmentally-friendly way to enjoy tea, Clipper’s new on-pack promotion is printed on over 400,000 packs of the brand’s Everyday Tea.
The packs are available now in a wide variety of stockists spanning supermarkets, convenience and independent health food shops including Tesco, Ocado and Sainsbury’s, with the incentive running until all packs are sold.
Each cup, made from natural, rapidly renewable bamboo fibre, is BPA Free and dishwasher safe. With all of Clipper Teas products made with pure, natural ingredients and a clear conscious, the cup reflects the Clipper philosophy of ‘making every cup count’.
Through the new promotion, Clipper aims to discourage the unnecessary use of paper cups and single-use plastic, by giving consumers their own cup, which can be washed and reused.
Clipper Teas, alongside Wessanen UK, is a B Corp certified brand that balances profit with purpose and making a positive impact on the planet. In 2019, Clipper introduced the UK’s first biodegradable heat-sealed tea bag that’s also unbleached and non-GM. A pioneer in sustainable tea, Clipper’s tea bag envelopes are also fully recyclable with 100% organic string on its string and tag tea bags.
Wessanen UK category and marketing director, Bryan Martins says:
“Everything Clipper does is guided by its commitment to natural, fair and delicious tea, which extends to the new on-pack promotion. We wanted to give loyal customers a gift that serves a sustainability purpose – encouraging them to re-use their cup. Over 2.5 billion takeaway tea and coffee cups are discarded per year in the UK, and by supplying reusable cups to some of our shoppers, we hope they can enjoy their tea in a sustainable way – whether at home, or out and about.”
From its home in Dorset, Clipper manufactures an extensive variety of organic and Fairtrade teas – from everyday blends to green tea and infusions. Clipper is now the world’s largest Fairtrade tea brand and exports its products to over 50 countries worldwide.