Co-op launches franchise recruitment programme

The Co-op has today unveiled moves to develop franchise stores, which will be the first time the 175-year-old supermarket has licenced its brand to independent retailers.

This expansion programme aims to create a significant number of new Co-op branded stores under its franchise offering, on top of its recent announcement to build around 100 new owned and operated stores in 2019.

This is a unique proposition for independent retailers who share the Co-op values and principles to become part of the Co-op community and is in addition to having access to Co-op own brand product, which is already available to around 4,000 stores following its acquisition of the wholesale business, Nisa.

Co-op franchisees will access a full service model, receiving support, tools and training to enable them to grow their business with Co-op.

The new website is actively recruiting interested independent retailers to become franchisees and share in the Co-op’s convenience success, which has seen it achieve over four-and-a-half years of consecutive like-for-like growth.

Martin Rogers, Head of New Channels, said:

“This is a significant milestone in our franchise ambition and we’re looking for the right retailers in the right locations to share in our success and help widen the reach of Co-op products.

“We have been trialling our franchise model since last spring, with our fourth store opening this month, and we have seen a minimum 50 per cent uplift on sales in these stores. We now have the capability to deliver franchising at scale, offering our award-winning food, in new places to attract new customers and members.”

The Co-op franchise stores will offer a wide range of branded and own brand lines. In addition, franchised outlets will provide shoppers with the same access to the Co-op’s membership scheme which gives a 5 per cent reward back on Co-op own-brand purchases and a further 1 per cent is donated to local community causes.

Martin added:

“We’ve got a strong track-record in delivering quality products for our customers and we know that when we work together to achieve a common purpose, great things can happen. We’re a business that’s growing and innovating to give our customers more of what they need.”

The Co-op franchise recruitment platform launched at regional roadshows this week and interest can be registered here https://www.coop.co.uk/franchise

Related posts

Leave a Comment

I accept that my given data and my IP address is sent to a server in the USA only for the purpose of spam prevention through the Akismet program.More information on Akismet and GDPR.

This site uses Akismet to reduce spam. Learn how your comment data is processed.