Fashion design house Coach has launched a new Pride campaign in collaboration with RanaVerse. “Fifty Years Proud” focuses on the five decades from the origin of Pride through the present day. This theme is explored via a dance film directed by Kevin Calero with choreography by Tanisha Scott. The campaign debuts with the launch of the Director’s Cut.
Forthcoming films in the series include interviews with members of the LGBTQ+ community discussing key cultural milestones in the LGBTQ+ community’s history. The interviews feature key figures from each decade, such as Jay Toole who was an eyewitness to the Stonewall Riots, as well as Charlene, Cynthia Russo, David Sabshon, Flotilla DeBarge, Gisele Alicea Xtravaganza & Kate Frawley.
The campaign’s soundtrack includes iconic songs such as “I Will Survive” by Gloria Gaynor (Acapella), Loose Joints’ “Is it All Over My Face,” Crystal Waters’ “100% Pure Love,” and “I U SHE” by Peaches. The campaign’s Creative Direction was handled by Coach.
This is the second year RanaVerse is collaborating with Coach on their Pride campaign – this year in support of The Hetrick-Martin Institute, a New York City-based non-profit organization devoted to serving the needs of lesbian, gay, bisexual, transgender, or questioning youth. Coach has had a multi-year relationship with the organization.
“Coach’s approach to Pride 2019 is truly innovative. I haven’t seen any other brand look at Pride from the perspective of the past five decades and the generational shifts that have happened in the last 50 years,” said Rana Reeves, Founder of RanaVerse.