On 1st March, Crowdfunder.co.uk launched a collaborative #MentalHealthMatters campaign to help mental health charities and organisations across the United Kingdom to increase public awareness of the growing mental health crisis caused by the Pandemic. The campaign also aims to raise vital funds to help mental health charities and organisation to continue to deliver their critical services at a time when they are most in demand.
If you work for a mental health charity or organisation which would benefit from being part of Crowdfunder’s national campaign, you can create your fundraising page here. Crowdfunder are not charging a platform fee and there are numerous benefits to taking part.
Crowdfunder have run numerous collaborative campaigns during the Pandemic with impressive results for all involved. For example:
- https://www.crowdfunder.co.uk/foodbanksover £1 million raised for 85+ projects
- https://www.crowdfunder.co.uk/save-our-theatres– £1.5 million raised for 80 theatres
- https://www.crowdfunder.co.uk/save-our-venues£3.8 million for 263 venues
Crowdfunder know resources are tight, so for collaborative campaigns, central marketing materials are created and distributed to all the organisations involved, so you just need to edit them with your individual charity page link and share them with your crowd. Materials include a suggested social media posting plan, social tiles and press releases.
Crowdfunder’s Charity, Marketing and PR teams will promote the campaign centrally with a paid social media campaign and the hashtag #MentalHealthMatters, a PR campaign and email outreach to their database. The additional traffic driven to the national campaign page, results in new supporters for your charity / organisation as they search the page to find local mental health charities/organisations to support.
Creating a project page gives you access to apply for potential extra funding from a wide range of national and regional partners that your organisation may be eligible for.
You can utilise the Crowdfunder reward feature which encourages incentivised giving from your supporter base and results in an average donation of £50. For example, your organisation could offer a corporate reward of a ‘mental health at work webinar’ in return for a £50 donation. If you have corporate partners, then you can ask them to provide some rewards to feature on your Crowdfunder page and to promote out to their network. This provides an excellent cross promotional opportunity.
Supporters can fundraise for your organisation, if you activate Crowdfunder’s Multiplier feature. This enables fundraisers to sell any rewards that you offer on your main page out to their crowd via their own personal fundraising page. This also increases the reach and supporter base of your campaign.
Alternatively, if you’re short on time, you can utilise an existing charity fundraising page that may already be created for your charity on the Crowdfunder.co.uk site. Funds raised via this route will flow to your charity bank account from Charities Trust and they will even process the Gift Aid for you at no charge to you. Find your page here, claim it to obtain dashboard access and ask for it to be added to the campaign here. (There are numerous regional MIND charities involved in the campaign who are already funding via their existing page).
Duncan Parker, Charity and Philanthropy Director, Crowdfunder UK, commented:
“The dramatic rise in mental health issues across the nation as a result of the Pandemic is deeply concerning and that’s why we are launching our #MentalHealthMatters national campaign at the start of March. It’s vital, we help mental health charities and organisation to obtain the funding they need to deliver their critical services. The public need them now more than ever.
If you work in an organisation that would benefit from the additional awareness that our campaign will create, then please head to our campaign page and join us. The more organisations that join, the more impact we can have and the more media buzz we can create together!”
Mental Health Charities are facing heightened pressure. As the impact of the Coronavirus pandemic continues to unfold, there has been an unprecedented increase in demand for their services. Now is the time to come together to shine a light on the mental health crisis we are facing.
Join the campaign here: https://www.crowdfunder.co.uk/mental-health-matters