As part of its mission to stop the spread of hunger, Duerr’s has set a target to donate one million breakfast portions via FareShare in its You Buy, We Donate campaign, helping to support vulnerable people across the country.
For every jar of Thick Cut or Fine Cut Marmalade that is sold in Sainsbury’s and Morrisons stores nationwide, Duerr’s will donate a single serve breakfast portion to the charity.
Duerr’s has updated its labelling in support of the campaign, making it clear for those wanting to support the cause. The new jars are now available in stores.
With 8.4 million people in the UK struggling to afford a meal*, FareShare will deliver Duerr’s contributions to their Regional Centres nationwide to ensure they reach people in local communities most in need.
Duerr’s partnership with FareShare is an extension of its ongoing charitable activity. The business has raised thousands of pounds for various causes over recent years, and most recently has supported local schools by providing spreads to breakfast clubs, ensuring as many children as possible have access to a good breakfast each day.
Richard Duerr, marketing and sales director at Duerr’s, said:
‘‘We know the importance of getting a good breakfast at the start of every day, and we also know that so many people up and down the country are struggling right now to afford this basic meal – it’s staggering when you consider the number of people that need help.
‘‘Supporting our communities in whatever way we can has always been part of our core business values, so we’re thankful to be able to do this on a national scale now and contribute to the wider mission to help stop the spread of hunger.
‘‘As well as carrying out this on-shelf campaign, we’ve introduced food bank donation bins across our site to encourage staff to donate goods where possible. We’re doing all we can to make a difference, and we feel together we can.’’
Alyson Walsh, Commercial Director at FareShare UK, said:
‘‘FareShare works with hundreds of breakfast clubs, food banks and community centres across the country to get food onto the plates of those who are most vulnerable. With millions of families struggling to eat because of the pandemic, we are very grateful for Duerr’s support and generous donation at this critical time.’’
Duerr’s has been producing high-quality and innovative jams, marmalades, sweet spreads and condiments from Manchester for over 135 years.
FareShare is the UK’s national network of charitable food redistributors, made up of 17 independent organisations. They take good quality surplus food from right across the food industry and get it to almost 11,000 frontline charities and community groups.