Duracell Taps Actor Milo Ventimiglia to Deliver a Powerful Message about Fire Safety Through a Light-Hearted PSA

Duracell, the most trusted battery, has released a PSA featuring the voice of Emmy-nominated actor Milo Ventimiglia about the importance of changing batteries in smoke detectors on Daylight Saving, which occurred last Sunday. According to the National Fire Protection Association, two thirds of all fire deaths occur in homes in which smoke alarms either aren’t present, or aren’t working. The actor is reminding viewers that while you can’t always prevent fires, you can have the trusted power of Duracell to help alert you.

Duracell Daylight Saving with Milo

It's Daylight Saving, which means it's time to listen to Milo: When you change your clocks, remember to also put new Duracell batteries in your smoke detectors. #DuracellDaylightSaving

Posted by Duracell on Mittwoch, 7. März 2018

Duracell is sounding the alarm on fire safety and prevention with a humorously-toned PSA that pokes fun at the seemingly uselessness of Daylight Saving. On a day that is widely considered outdated and dare we say more dangerous – we lose an hour of sleep, chances of a heart attack increase by 25 percent and car accident by 17 percent1 – Duracell, with the help of Milo Ventimiglia, wants to make sure that something positive comes out of it. When you change your clocks, change the batteries because a working smoke detector with new Duracell batteries should be a key part of your home fire escape plan.

“Through Milo Ventimiglia’s work, we’ve all seen the potential tragedy that can occur when you don’t have the trusted power of Duracell to alert you to home fires,” says Ramon Velutini, Vice President of Marketing at Duracell. “Daylight Saving is a moment that people tend to dread these days – no one is looking forward to losing an hour of sleep – so we put a light-hearted spin on a memorable yet important PSA with a simple call-to-action: change your clocks and the batteries in your smoke detectors and keep your family safe with the trusted power of Duracell.”

To kick off the fire safety awareness campaign on behalf of Duracell, Milo Ventimiglia stopped by the Fire Department of New York (FDNY), Engine Company 8/Ladder Company 2 in Manhattan to discuss their shared mission with FDNY’s Director of Fire Safety Education, Lt. Anthony Mancuso. Over the past year, Duracell has donated more than a quarter of a million batteries to the FDNY to help prevent the tragedy that can occur without properly functioning batteries in smoke detectors.

Duracell is also providing major cities across the nation with 9V batteries for home fire safety through the Keep America Beautiful organization.




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