Day: 13 April 2017

LBGT+ people feel underrepresented by advertising

Stuart Mitchell
Gay Representation

UM London and Grindr,the popular dating app and social network, today revealed new insights around the relationship 18-34-year-old British gay and bisexual men have with digital media and advertising. The first-of-its-kind study surveyed 2,000 Grindr users across England, generating data that will be used to inform UM’s media plans and strategies to gay and bisexual males, an audience of over a million people in England. The survey, which is part of the agency’s ‘UK by UM’ project, reveals a community that massively over indexes in social media engagement and has…

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Interview with Sian Conway from #ethicalhour

Stuart Mitchell

This is another one I’m really pleased to present, this is someone with a real passion for all things ethical, who started and runs the most popular ethical business chat on twitter, #ethicalhour and who knows more than a little about ethical marketing, Sian Conway. For those people who have not heard of you could you explain a bit about who you are and what you do? Depending on what day it is I wear several different hats! I’m a digital marketing manager, ethical fashion blogger and business mentor. My…

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