This February, Global Alliance is leading a worldwide conversation that that will help raise the awareness of ethics in PR and communications.
Ethics are the necessary foundation for trust and reputation for all people, institutions and organizations. Responsibility, integrity, honesty, respect, fairness and transparency – these are some of the behaviors that underpin professional ethics and that guide communications professionals in our work.
#EthicsMatter now more than ever as organizations around the world struggle to address waning trust and credibility in our governments, our media, and our businesses.
A lack of trust can decimate reputation, which is why communications associations and professionals around the world must stand together this February and make the world understand that what we do is rooted in ethical principles.
Please lend your voice to the #EthicsMatter campaign across social media. If you have ethics-related content you would like Global Alliance to share in February, please do so to email@example.com.