evian natural spring water has announced an additional milestone in its mission to become a circular brand, with the introduction of new recycled bottles in its portfolio, made from 100% recycled plastic. The innovation is now available in France, Switzerland, Belgium, Germany and the UK.
The uniquely sourced spring water is naturally protected during its 15-year filtration through the French Alps. The way it is delivered from the natural spring to people is constantly evolving as evian looks to accelerate its circularity goal.
All evian bottles are recyclable and today’s contain across the range an average of 40% recycled materials (a material known as rPET).
When plastic is recycled and turned into a new bottle, it reduces carbon emissions in production by up to 50%1 compared to bottles made from virgin plastic.
Commenting on today’s announcement, Shweta Harit, Global VP of Marketing at evian, said: “This is an important milestone on our ambitious sustainability journey. Despite the ongoing challenges presented by COVID-19, we are determined to become part of a solution to tackle environmental issues on a global scale.
“Increasing demand for rPET promotes better recycling systems to keep plastic out of nature and in the economy. At evian we encourage everyone to accelerate the usage of these collection points and ensure that all used bottles can become new bottles, keeping the use of virgin plastic to an absolute minimum. We are committed to our journey to care for the planet by providing our spring water in the most sustainable way possible as we look to become fully circular by 2025.”
evian has always been committed to preserving nature, working not only to protect its water source, but to continually invest in new, sustainable innovations for generations to come. Earlier this year, evian was certified carbon neutral by Carbon Trust, following significant improvements at every stage of the product life cycle, from production to transportation and the use of renewable energy.
To help consumers looking to hydrate with spring water at home, evian has also launched a collapsible bubble dispenser that contains 66% less plastic than a typical 1.5 liter water bottle, whilst holding nearly 3 times the volume. As the evian brand team looks to the future, it has ambitious targets to help preserve the planet for generations to come. By 2025 evian will become a circular brand, making all of its plastic bottles from 100% recycled plastic.
The European rPET launch will be followed up with further innovation in the US over the coming months.