evian natural spring water has announced an additional milestone in its mission to become a circular brand, with the introduction of new recycled bottles in its portfolio, made from 100% recycled plastic. The innovation is now available in France, Switzerland, Belgium, Germany and the UK. The uniquely sourced spring water is naturally protected during its 15-year filtration through the French Alps. The way it is delivered from the natural spring to people is constantly evolving as evian looks to accelerate its circularity goal. All evian bottles are recyclable and today’s…
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evian introduces new label free, 100% recyclable, 100% recycled bottle for a sustainable future
evian has revealed a new bottle with an engraved logo, as the brand looks at innovative ways to reduce its use of virgin plastic. The bottle, which has been almost two years in the making, is a first of its kind for the brand; created from 100% recycled plastic, without the need for any label. This new stripped back bottle perfectly reflects what’s on the inside. evian’s uniquely sourced natural mineral water the way nature intended; pure and refreshing. A 15-year journey through the French Alpes gives evian its naturally…
Read MoreEvian® Launches Evian® (Re)New – An In-Home Natural Mineral Water Appliance Featuring “Breakthrough” Sustainable Design
Evian® unveils its latest innovation – evian® (re)new – a stunning in- home water appliance which provides consumers with the unique purity of evian® natural mineral water at home from the source with a significant reduction in plastic packaging. Reinventing the way evian® natural mineral water is delivered directly to consumers, the collapsible 5L ‘bubble’ surrounding the water incorporates new generation design thinking leveraging the physics of materials: the thin and light ‘bubble’ of evian® water is 100% recyclable and made of a 100% recycled plastic (rPET) skin that contracts…
Read Moreevian® Transforms Its Approach to Plastic to Become a 100% Circular Brand by 2025
evian has announced that it will make all of its plastic bottles from 100% recycled plastic by 2025, a move that will see the natural spring water brand adopt a ‘circular approach’ to its plastic usage, where plastic is kept within the economy and out of nature. Working in close relationship with the Ellen MacArthur Foundation to define this roadmap, evian will move from a linear model to a circular one, where all bottles will be made from recycled plastic without the need for any virgin plastics. This will enable…
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