This October 11th marks the 32nd anniversary of National Coming Out Day which celebrates the LGBTQ+ community and those who have bravely come out with their sexual orientation, gender identity or both. As part of EyeBuyDirect’s vision for a more diverse and inclusive world, the leading online eyewear retailer is extending its partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth, to commemorate National Coming Out Day with the launch of the See Me Collection. The capsule collection features four styles in “Trevor’s Signature Orange” with 100% of frame sales (up to $30,000) benefiting the organization.
“It takes courage to live your life openly and honestly, and EyeBuyDirect wants to celebrate and acknowledge the bravery of every person who has chosen to come out, while also reinforcing our commitment to helping consumers see the best in others,” said Sunny Jiang, CEO at EyeBuyDirect. “We are very excited to be partnering with The Trevor Project once again and supporting the LGBTQ+ community and their mission, using eyewear and fashion as a platform to celebrate individuality.”
The See Me Collection consists of four unisex, translucent styles: Freedom, a squared eyeglass frame; Rainbow, a rounded eyeglass frame; Uptown, a clear squared and full-rim frame; and Persian, a rectangular eyeglass frame. All frames can be purchased online for $19 and customized with or without prescription lenses, blue light blocking lenses, and a variety of lens options, giving consumers an opportunity to celebrate their style and individuality.
“The Trevor Project is thankful to EyeBuyDirect for supporting our life-saving services for LGBTQ youth and recognizing National Coming Out Day. Coming out is an incredibly personal decision that should be made in one’s own time, whenever it feels right and safe. Your generosity will enable us to support even more LGBTQ youth in exploring what coming out safely can mean for them,” said Sofi Goode, Corporate Development Associate at The Trevor Project.
EyeBuyDirect is also partnering with LGBTQ+ influencers for the campaign who will share their personal stories of coming out through content featuring the eyewear and what it means to them to “be seen.” Consumers can be part of the conversation on social media using the hashtag #SeeMe and are encouraged to share their journey of self-discovery and living truthfully.
All frames are part of the Buy 1, Give 1 program, which gives customers the opportunity to donate a pair of glasses with every purchase to someone in need around the world.
