FCB Takes Top Spots in The One Club’s Year-End Global Creative Rankings for 2023

FCB ended the year in style, with FCB New York being crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year in The One Club for Creativity’s Global Creative Rankings 2023, which incorporates results from all of club’s leading global, regional, and local awards shows.

The annual year-end global benchmark report is a comprehensive ranking of agencies, brands and individuals based on points earned from winning entries in The One Show 2023, ADC 102nd Annual Awards, Type Directors Club TDC69 competitions, Art Directors Club of Europe ADCE 2023 Awards, ONE Asia Creative Awards 2023, and The One Club Denver, San Diego, and Miami chapter 2023 awards programs.  In addition to the global list, rankings within specific countries and regions can be viewed by using dropdown menus. 

“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club.  “There are no hidden weightings in calculating the rankings, and unlike others it’s not hidden behind a paywall.  As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”

Highlights of the combined Global Creative Rankings 2023 are as follows (click link for each category to view the full list).

Global Agency Rankings

  1. FCB New York
  2. Serviceplan Germany Munich
  3. VMLY&R New York
  4. Area 23 New York
  5. TBWA\Media Arts Lab Los Angeles
  6. BBDO Canada Toronto
  7. Rethink Toronto/Montréal/Vancouver
  8. Leo Burnett India Mumbai
  9. Performance Arts Toronto
  10. Dentsu Tokyo

Regional Agencies of the Year

Independent Agency Rankings

  1. Serviceplan Germany Munich
  2. Rethink Toronto/Montréal/Vancouver
  3. Wieden+Kennedy Portland

Brand-Side Agency Rankings

  1. Squarespace New York
  2. Apple Cupertino
  3. Apple London

Top Brand: Apple

Top Brand Parent Company: AB InBev

Top Non-Profit Client: The Government of Tuvalu

Production Company Rankings

  1. Smuggler New York/Los Angeles
  2. Helo Los Angeles
  3. Collider Sydney 

Music & Sound Company Rankings

  1. JSM Music New York
  2. TA2 Sound+ Music Toronto
  3. Human New York/Los Angeles/London/Paris

Agency Network Rankings

  1. FCB Global
  2. Ogilvy Group
  3. DDB Worldwide
  4. TBWA Worldwide
  5. BBDO Worldwide

Independent Agency Network Rankings

  1. Serviceplan Group
  2. Rethink
  3. Wieden+Kennedy 

Agency Holding Company Rankings

  1. Omnicom Group
  2. Interpublic Group
  3. WPP

Highest-Ranked Work

  • Chillboards” by DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors for Coors Light.

The Global Creatives Rankings for individuals, who are listed at the agencies where they worked when the winning entries were produced, are as follows.

Highest-Ranked Creative

  1. Danilo Boer, global creative partner, FCB Global
  2. Joel Simon, CEO, CCO, JSM Music
  3. Debbi Vandeven, global CCO, VMLY&R

Highest-ranked creative individuals, by title.

Country Rankings:

  1. United States
  2. Canada
  3. Germany
  4. United Kingdom
  5. China

Region Rankings:

  1. North America
  2. Europe
  3. Asia Pacific
  4. Latin America
  5. Middle East & Africa

Global Creative College Rankings:

  1. ArtCenter College of Design Pasadena
  2. Brigham Young University Provo
  3. School of Visual Arts New York

Using dropdown menus, the rankings can be viewed by each of the categories above, as well as by country and region. 

Rankings are calculated based on points garnered for award wins at all of The One Club’s global, regional and local shows (details available here, select “View More Details”).

The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE), ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community.  Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.  

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