Belgian police hand out key rings with names of deceased children to drivers who were drinking and driving

In Belgium ‘Bob’ is a first name. But it’s also the ultimate symbol of ‘designated driver’. The name was installed through the Bob campaign that has been running since 1995. The word ‘Bob’ is so iconic that you can find it in Dutch dictionaries, and several other European countries adopted the word and the campaign. For 25 consecutive years the police have been organizing alcohol checks where they hand out Bob key rings to drivers who didn’t drink. 98% of all Belgians know exactly what BOB means. Nevertheless, Belgians continue to drink and drive. Still…

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FDA & FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox

FCB New York, in partnership with FDA, have announced that it has launched the newest evolution of “The Real Cost” youth tobacco prevention campaign. This latest initiative brings the dangers of cigarette addiction to life in a horrifying new video game, available on Xbox. This new initiative targets youth ages 12-17 who are either open to trying cigarettes or are already experimenting. This target regularly plays video games, so to allow these teens to experience, firsthand, the grave and addictive consequences of smoking, FCB created the “One Leaves” console game…

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World’s first Auto Ball Checker a hit globally

FCB and Testicular Cancer New Zealand have unveiled the ‘Testimatic’, the world’s first Auto Ball Checker that is causing a stir across the globe. The device allows men to have their testicles checked for irregularities and lumps without the awkwardness of being face-to-face with a doctor. Men step up to the Testimatic, pull the curtain, drop their pants and wait for a Urologist or GP to reach through a small opening to check their testicles. The whole process only takes 30 seconds. Launched at the New Zealand expo, Big Boys…

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Happiness and the Belgian Foundation Against Cancer Give Skin Cancer a Voice

Been to a tanning salon recently? If so, you’ll know that most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, an FCB alliance, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands. They got in touch with Jolanda and convinced her to use her voice for a greater good…

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Getty Images Transforms Iconic Watermark Into Support for Global Water Issues on World Water Day

Getty Images, a world leader in visual communication, today released a unique collection of images – Watermarks for Water – kicking off an initiative that aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. When a collection image is licensed at www.watermarksforwater.com, the watermark that highlights the global water crisis is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Getty Images worked with the Chicago office…

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