Tag: FCB

Canadian Down Syndrome Society and FCB win One Show’s Prestigious Penta Pencil

Stuart Mitchell

The rewarding partnership between the Canadian Down Syndrome Society (CDSS) and FCB Canada has resulted in the two being awarded The One Show’s prestigious Penta Pencil. It is the first time in the award’s eight-year history it has been awarded to a client and agency working in the non-profit sector. First awarded in 2016, the Penta Pencil is won by a brand and agency who have created stellar work together for five or more years. It recognizes that award-winning work is only possible as a result of collaboration between creatives…

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This Twitter Censorship Campaign Encourages Online Protest Through the Use of NFTs

Stuart Mitchell

Inspired by Brazilian newspapers that printed cake recipes to protest government censorship during the country’s 1964-85 dictatorship, the Brazilian Association of Investigative Journalism worked with FCB to create cryptographic cakes to identify and report government officials who have blocked Brazilian citizens on Twitter. The campaign comes as Brazil’s media is once again being muzzled by the Bolsonaro government, with the country falling in the global ranking of freedom of the press.  Thanks to the Brazilian Association of Investigative Journalism (Abraji) and the website Congresso em Foco, journalists, lawyers and members…

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NZ AIDS Foundation and FCB fight discrimination with perspiration in new ‘Sweat with Pride’ campaign

Stuart Mitchell

Carmen Collected, Tilda Sweatpours or Jim Locker? You decide. It’s a sad fact that in 2021, New Zealand’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission. So, to mark International Pride month in June, the New Zealand AIDS Foundation (NZAF) is challenging people to ‘Sweat with Pride’ by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community. To help with this, NZAF has engaged the services of three ‘Perspirational…

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Belgian police hand out key rings with names of deceased children to drivers who were drinking and driving

Stuart Mitchell

In Belgium ‘Bob’ is a first name. But it’s also the ultimate symbol of ‘designated driver’. The name was installed through the Bob campaign that has been running since 1995. The word ‘Bob’ is so iconic that you can find it in Dutch dictionaries, and several other European countries adopted the word and the campaign. For 25 consecutive years the police have been organizing alcohol checks where they hand out Bob key rings to drivers who didn’t drink. 98% of all Belgians know exactly what BOB means. Nevertheless, Belgians continue to drink and drive. Still…

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FDA & FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox

Stuart Mitchell

FCB New York, in partnership with FDA, have announced that it has launched the newest evolution of “The Real Cost” youth tobacco prevention campaign. This latest initiative brings the dangers of cigarette addiction to life in a horrifying new video game, available on Xbox. This new initiative targets youth ages 12-17 who are either open to trying cigarettes or are already experimenting. This target regularly plays video games, so to allow these teens to experience, firsthand, the grave and addictive consequences of smoking, FCB created the “One Leaves” console game…

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